[Remote] Sr. Product Manager - Growth

Note: The job is a remote job and is open to candidates in USA. iHerb is on a mission to make health and wellness accessible to all, and they are seeking a Senior Product Manager – Growth to drive growth initiatives across their B2C ecommerce experience. This role involves owning the strategy and execution of growth initiatives, optimizing the customer journey, and collaborating with cross-functional teams to enhance acquisition, engagement, and retention metrics.ResponsibilitiesOwn the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanicsIdentify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channelsTranslate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviewsDesign, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metricsWork closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiencesPartner with Data and Analytics to define and track North Star metrics and leading indicatorsLead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shippingClearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholdersAct as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technologySkillsProven track record of driving 'move the needle' results in a B2C e-commerce or marketplace environmentExpertise in A/B testing and multivariate experimentation to drive data-driven decision-makingProficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similarComfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event loggingExcellent communication skills with the ability to translate technical concepts to non-technical stakeholdersAbility to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teamsSolid understanding of APIs, event-driven architectures, data flows, and system integrationsCustomer-first and outcomes-driven mindsetExperience in defining and managing product roadmaps and prioritizing features based on business impact and customer valueStrong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframingExperience working in an Agile/Scrum development processDirect experience optimizing international e-commerce funnelsBackground in SEO-driven product growth or referral program managementExperience supporting international or multi-brand e-commerce platformsBenefitsEmployees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.Employees will enjoy paid holidays throughout the calendar year.Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.Company OverviewiHerb is on a mission to make health and wellness accessible to all. It was founded in 1996, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.iherb.com.Company H1B SponsorshipiHerb has a track record of offering H1B sponsorships, with 1 in 2026, 4 in 2025, 2 in 2024, 2 in 2023, 6 in 2022, 2 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.