[Remote] Sr. Performance Marketing Manager - SEM & Contextual

Note: The job is a remote job and is open to candidates in USA. Excel™ is a rapidly growing digital advertising and performance marketing company specializing in connecting consumers with insurance brands. They are seeking a Senior Performance Marketing Manager to manage and optimize high-performing campaigns across Google Ads and contextual networks, focusing on lead generation and profitability.ResponsibilitiesGrow and manage substantial advertising budgets across Google Ads and contextual networks — scaling spend while meeting margin, efficiency, and lead-quality targets to meet and exceed company performance goalsStrategize and lead large-scale Google Ads lead generation campaigns (Search, Performance Max, Demand Gen, and Display/YouTube), optimizing keyword targeting, audience signals, asset and creative impact, and campaign structure to maximize profitability and scalabilityDrive account expansion through effective keyword targeting, search-term mining, and audience optimization across Google Ads and contextual networksLeverage advanced analytics to uncover actionable insights, drive optimizations, and continuously improve campaign performanceCollaborate with creative teams to develop high-performing responsive search ads, Performance Max asset groups, and Demand Gen video creative (headlines, descriptions, images, and video) that resonate with high-intent audiencesConduct detailed keyword, search-term, and audience research to refine targeting precision and unlock new growth opportunitiesProactively test and implement new Google Ads features, AI Max, Smart Bidding Exploration, and contextual-network tools to stay ahead in the ever-evolving paid search and contextual landscapeAnalyze and communicate performance insights and strategic recommendations to leadership and stakeholders and implement them effectivelyExperiment with various marketing angles, ad formats, and video content, building a pipeline of experimentation to accelerate test velocity and identify winning creatives and assetsLead the paid search / SEM function, focusing on profitable growth and account/media expansion across Google Ads and contextual networksSkillsMinimum of 7 years of advanced experience in paid search / SEM, with a focus on Google Ads (Search, Performance Max, Demand Gen, and Display/YouTube), with Microsoft (Bing) Ads as a secondary search engine; hands-on experience buying on contextual networks strongly preferredProven ability to scale campaigns profitably while navigating complex auction dynamics and algorithmic changesMastery of performance analytics, with expertise in using data to shape decisions and optimize outcomesDemonstrated creativity and innovation in developing ad concepts and testing strategiesStrong communication and collaboration skills, with experience working cross-functionally to achieve performance goalsProactive and forward-thinking, with a passion for leveraging new tools and techniques to maintain a competitive advantageDeep expertise in keyword research, match types, keyword composition, SKAG/STAG strategy, Quality Score management, audience targeting, asset group and creative experimentation strategy, and Smart Bidding (tCPA/tROAS)Track record of growing account spend to budget and margin targets while maintaining lead qualityBenefitsFixed base salaryVariable performance bonusTransactional Bonus$1,000 Learning Allowance/yearSeparate budget for conferences/eventsCompany-sponsored benefitsHealth insuranceDental insuranceVision insuranceLife insuranceShort term disability insuranceLong term disability insurance401(k) planFlexible schedulePaid time offParental leaveHolidays, vacation, and personal paid time-offWork-life flexible while committed to growthThe entire company is remote/work from homeCompany provided computer hardware/softwareUnlimited growth and development opportunitiesCompany OverviewExcel™ (Excel Impact) is a digital performance marketing company helping insurance brands acquire the right customers at scale. It was founded in 2013, and is headquartered in Miami, Florida, USA, with a workforce of 51-200 employees. Its website is http://www.excelimpact.com.