[Remote] Sr Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Auto Approve is a fast-growing fintech organization revolutionizing the auto finance industry. They are seeking a Sr Performance Marketing Manager to develop and execute paid marketing campaigns across various platforms, focusing on customer acquisition and ROI optimization.ResponsibilitiesDevelop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display, with a strict focus on CPL and Cost Per Funded loanBuild and manage structured testing programs to continuously improve campaign performanceLeverage AI and automation tools within ad platforms, including Performance Max, Advantage+, and automated bidding strategiesStay current with platform updates, policy changes, and new features across all channels, translating changes into actionable strategiesManage and optimize marketing spend to maximize ROI and ROAS across all paid channels while adhering to allocated budgetsOwn conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructureOwn performance reporting from top of funnel through lead generation and funded loans, delivering regular readouts to marketing leadershipConduct root cause analysis on performance trends and translate findings into clear, actionable recommendationsAnalyze performance data to surface insights, improve targeting and messaging, and inform budget allocation decisionsWork with creative agency to develop and test high-converting ad creatives and landing pagesManage purchase orders and forward ad platform invoices to the finance team accurately and on timeProvide insight into Auto Approve's digital customer experience and recommend improvementsSkills5+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C, fintech, or high-volume lead generationSolid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networksExperience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.), plus hands-on comfort using AI assistants like Claude to analyze data, optimize campaigns, and work more efficientlySpecific, real-world examples of how you've used AI in your paid media work and the impact it had. We care more about how you actually use it than buzzwordsExperience building and running testing programs to improve campaign performanceExperience managing six-figure monthly ad budgets and optimizing spend toward aggressive KPIsSolid understanding of digital attribution, funnel metrics, and conversion rate optimizationProficiency with GA4, Google Tag Manager, and performance dashboards (PowerBi or similar a plus)Analytical mindset with the ability to translate campaign data into business outcomes and clear next stepsYou're plugged into the paid media world. You regularly read sites like Search Engine Land, PPC Hero, or Jon Loomer's blog, follow experts on LinkedIn, and you're usually the first to know when Google or Meta announces something newComfortable in a high-growth, results-driven environment where agility and execution matterAbility to manage multiple priorities, meet deadlines, and drive execution independentlyBenefitsMedical, dental, vision, & pet insuranceDisability & leave benefitsLife insurance401K plan with matchPTO and holidaysCompetitive compensation packageFull suite of benefitsCompany OverviewAuto Approve is an auto refinance company that specializes in helping consumers find the best possible vehicle interest rates. It was founded in 2016, and is headquartered in Saint Louis Park, Minnesota, USA, with a workforce of 201-500 employees. Its website is https://www.autoapprove.com/.