[Remote] Sr. Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Doppel is a rapidly growing Series C startup focused on building the future of social engineering defense through an AI-native platform. They are seeking a Senior Performance Marketing Manager to own and scale their paid media engine, leveraging AI to optimize campaigns and drive qualified opportunities.ResponsibilitiesOwn the strategy, execution, and optimization of paid media programs across Google, LinkedIn, Meta, Reddit, and other channels, including managing a multi-million dollar annual budget, pacing, audience layering, creative testing, and bid strategyBuild and scale digital ABM program, using tools and AI to sharpen targeting accuracy, expand buying committee reach, and personalize ad creative at scale across personas and industriesDesign and run structured experimentation frameworks (e.g., 2x2 matrices across message, format, and audience), with AI in the loop to surface performance patterns faster than manual analysis allowsStand up and optimize emerging paid channels (e.g., Reddit, OpenAI ads, contact-level display) to obtain insights and drive positive ROI for the businessBuild an AI-augmented operating system for paid media, using LLMs and AI tools to accelerate ad copy generation, creative variant testing, audience research, landing page iteration, and post-campaign analysisPartner with Marketing Ops and RevOps to build closed-loop reporting from ad impression to closed-won, at both the lead and account level, fueling weekly, monthly, and quarterly performance synthesis, pipeline diagnostics, and exec-ready summariesPartner with SDR and AE teams to keep lead handoff, follow-up, and feedback loops tight, with regular reviews on lead quality and pipeline outcomesSkills5+ years of hands-on B2B performance or growth marketing experience, ideally at a high-growth SaaS or cybersecurity companyDeep operator-level expertise in Google Ads and LinkedIn Campaign Manager, including complex campaign structures, audience segmentation, bid strategy, and conversion trackingDemonstrated fluency with AI tools in a marketing context (LLMs for copy and analysis, generative tools for creative, AI-enabled workflow tools like Codex, Cowork, Clay, or similar) and a point of view on where AI delivers real leverage vs. where it doesn'tA track record of driving pipeline (not just leads), with accountability for both sourced and influenced pipelineProficient in HubSpot and Salesforce, comfortable pulling reports and partnering with marketing ops to maintain attribution integritySharp analytical instincts, with the ability to translate spreadsheet data into clear narratives and next steps for leadership, increasingly augmented by AIExperience running ABM or signal-based paid programs in coordination with SDR and Sales, including target account targeting and buying committee multithreadingA bias for testing, iteration, and reading the data honestly, even when it means killing a campaign you builtSelf-starter mindset, comfortable owning a function end to end in a fast-moving environmentBonus: experience marketing to security or technical buyers, and/or experience building custom GPTs, automations, or AI agents to streamline marketing workflowsCompany OverviewDoppel is an AI-native security platform that helps organizations defend against social engineering risks and digital impersonation. It was founded in 2022, and is headquartered in Covina, California, USA, with a workforce of 201-500 employees. Its website is https://www.doppel.com.