[Remote] Sr Media Specialist

Note: The job is a remote job and is open to candidates in USA. Vericast is a financial institution performance partner that helps banks and credit unions drive growth through data and technology. The Senior Media Specialist is responsible for creating and optimizing multi-channel campaigns, providing technical expertise, and supporting client interactions while ensuring compliance with industry regulations.ResponsibilitiesBuild, launch, and manage campaigns- Google, Bing, AI-powered searchConfigure advanced targeting, tracking, and attribution frameworksMonitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)Troubleshoot and resolve technical campaign issuesEnsure high-quality campaign setup and execution standardsAnalyze campaign performance -Google, Bing, AI-powered searchDevelop insights and actionable recommendationsDesign and execute testing frameworks (A/B, multivariate, incrementality)Scale successful strategies and document best practicesPresent performance insights and recommendations to clients in a clear, accessible wayProvide technical expertise on client calls and during media planningSupport proposal development with feasibility assessments and timelinesStay current on platform changes, new features, and industry trendsSupport platform evaluations, vendor engagement, and pilot programsContribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teamsPartner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign successDevelop and maintain documentation, SOPs, and training materialsMentor and support team members on campaign execution and optimizationEnsure campaigns comply with financial services regulations and data privacy requirementsReview campaign setups for risk and adherence to platform policiesMaintain compliance documentation and support audit processesSkillsBachelor's degree in Marketing, Business, Analytics, or related field required5–7 years of experience in digital media or performance marketingHands-on experience with Google, Bing, AI-powered searchProven track record of campaign execution and performance optimizationExperience presenting to clients or senior stakeholdersTechnical Expertise: Google, Bing, AI-powered searchStrong data analysis, testing, and performance optimization skillsAbility to connect campaign performance to business outcomesStrong client-facing presentation and storytelling skillsCross-functional partnership and mentorshipHigh accuracy in campaign setup and QA processesUnderstanding of regulatory and privacy requirementsContinuous learning and ability to operate in a fast-paced environmentAdvanced degree (MBA/Master's) preferred but not requiredFinancial services marketing experience preferredExperience with integrations, APIs, or MarTech stacks preferredBenefitsMedical, dental and vision coverage401K with company matchGenerous PTO allowanceLife insuranceEmployee assistancePet insuranceCompany OverviewVericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services. It was founded in 1897, and is headquartered in San Antonio, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.vericast.com/.