[Remote] Sr. Marketing Planning Specialist I

Note: The job is a remote job and is open to candidates in USA. Shutterfly is a company dedicated to helping customers create memorable products that reflect their unique self-expression. The Sr. Marketing Planning Specialist I role will support revenue growth by executing and measuring marketing email and push notification campaigns, while collaborating with various teams to ensure successful project execution.ResponsibilitiesLead campaign execution from kickoff to deployment, including helping manage timelines, coordinating creative development and web production, creating links, and performing QA on final proofsDraft clear, organized creative briefs for campaigns. Ensure briefs, creative executions, and test approaches align with campaign goals and objectivesWork effectively with a variety of work partners to ensure projects are executed successfullyHelp set up a variety of tests, confirming requirements and supporting clean, reliable resultsSupport accurate setup and deployment of batch email and push campaigns (including segmentation), helping ensure campaigns are configured correctlyWork with an in-house design team to develop impactful marketing assets that are on brand and meet objectivesBuild email campaigns in Salesforce Marketing Cloud Content Builder, ensuring accurate content and linking configurationBuild push campaigns in Braze, ensuring accurate content, segmentation and linking configurationCollaborate with work partners in multiple time zones to build and deploy email campaignsSupport email promo campaigns by following established processes, identifying efficiency opportunities, and coordinating with Data Science, Promo, Integrated Marketing, and MarTech partnersAttend and participate in weekly meetings with cross-functional partners and provide status updates on campaign executionAbility to access post-campaign metrics, run basic analyses and understand drivers of performanceSkills2-3 years of email and/or push marketing experienceSolid grasp of creative brief and creative execution best practices for email and/or push marketingAbility to manage multiple projects at once and meet deadlines, with strong attention to detailAbility to collaborate with people in a virtual environment and different time zonesAbility to work in a fast-paced environment and adapt to changeExperience in customer segmentation strategiesProficient analytical skills and data interpretation capabilitiesStrong verbal, written, and interpersonal communication skills—particularly when collaborating with cross-functional teamsProficient with Excel, PowerPoint, and WordExperience building campaigns in an ESP e.g. Bluecore, Salesforce, Responsys, etcPush marketing experience and tools e.g. BrazeExperience with project management tools such as Workfront, Clarizen, Aprimo, Base Camp, etcBenefitsThis position may be eligible for a bonus incentiveHealth benefitsA 401K programOther employee perksCompany OverviewShutterfly is a photography company provides products and services to preserve their memories and sharing stories. It was founded in 1999, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is http://www.shutterflyinc.com.