[Remote] Sr. Marketing Operations Specialist - CONTRACT

Note: The job is a remote job and is open to candidates in USA. Shutterfly is a company that helps customers create products and capture moments that reflect their unique selves. They are seeking a detail-oriented CRM Operations Specialist to assist with the development, management, and optimization of email, push, and SMS programs.ResponsibilitiesCollaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programsManages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automationStays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reportingMaintains an understanding of brand, audience, and company objectivesManages personal timelines for campaigns and program deliverablesAssists and contributes to innovative content planning discussions, as well as execution and analysis of the email programSupports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experienceMaintains current knowledge of industry best practices, regulation, and privacy issuesAssists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and moreSkills4+ years of experience in email marketing, preferably in a B2C settingAbility to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environmentUnderstanding of how automation works and how to continuously streamline workflow processes within Marketing OperationsBachelor's degree or equivalent experienceKnowledge of email marketing best practices, including list management, segmentation, and deliverabilityExcellent communication, problem solving, and collaboration skillsAbility to meet deadlines while managing multiple concurrent programsSalesforce Marketing Cloud, ActionIQ, Braze, or Attentive experience a plusExperience writing custom SQL statements to create new audience segmentsHTML knowledge and responsive email best practices used for email productionCompany OverviewShutterfly is a photography company provides products and services to preserve their memories and sharing stories. It was founded in 1999, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is http://www.shutterflyinc.com.