[Remote] Sr. Marketing Manager, Cervical Health

Note: The job is a remote job and is open to candidates in USA. Hologic, Inc. is dedicated to enabling healthier lives, particularly in women's health. As a Senior Marketing Manager for the Cervical Health team, you will develop and execute marketing strategies and programs, collaborating with various teams to ensure effective communication and support for product adoption and growth.ResponsibilitiesDevelop and execute downstream marketing strategies, campaigns, and programs for the cervical health portfolioPartner with cross-functional teams to deliver marketing tactics on time, within budget, and aligned to business goalsTranslate clinical guidelines, data, and market insights into clear messaging and value propositions for healthcare professionalsSupport new product introductions with integrated marketing plans, launch materials, and field readiness resourcesCreate and update sales collateral, website content, creative briefs, proof sources, competitive materials, and customer-facing toolsDefine, track, and report on KPIs to measure campaign performance and adjust plans as neededLead marketing projects through Legal, Regulatory, and compliance review processesManage agency and vendor partners to deliver high-quality advertising, public relations, and campaign workCollaborate with Sales Education and Development to create training materials, talking points, objection-handling resources, and learning contentServe as a primary product marketing contact for field sales questions and support needsSkillsBachelor's degree required in Marketing, Business, Product Management, or a related field5+ years of downstream or commercial marketing experience requiredExperience in medical device, diagnostics, healthcare, or a related regulated industry requiredAbility to manage materials through Legal, Regulatory, and compliance approval processesStrong commercial marketing instincts, with the ability to connect strategy to executionExperience turning clinical, technical, or scientific information into accessible and persuasive messagingSolid understanding of market research, customer insights, competitive analysis, and healthcare trendsAbility to use data and KPIs to evaluate performance and make practical recommendationsExcellent written, verbal, and presentation skills, with confidence engaging senior stakeholders and cross-functional partnersSkilled at managing agencies, vendors, timelines, budgets, and multiple moving pieces—without losing the plotCollaborative working style with Sales, Medical, Regulatory, Legal, Product, and other commercial teamsCustomer-focused mindset with a strong understanding of healthcare professional, lab, and/or patient-related decision driversProactive, adaptable, and comfortable navigating changing priorities in a regulated environmentEthical, resilient, and relationship-oriented, with the judgment to represent Hologic's values in every interactionMBA or advanced degree preferredExperience with campaign strategy, product launches, sales enablement, market research, and agency management strongly preferredFamiliarity with healthcare customer environments, including healthcare professionals, laboratories, and/or consumer-facing healthcare marketsBenefitsBonus eligibleCompany OverviewWe’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. It was founded in 1985, and is headquartered in Marlborough, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.hologic.com.