[Remote] Sr. Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Beckman Coulter Life Sciences, part of Danaher, is a global leader in biotechnology dedicated to saving lives through innovation. The Sr. Marketing Manager will lead performance-driven omnichannel marketing programs to enhance brand awareness and customer acquisition, collaborating closely with cross-functional teams to drive measurable growth.ResponsibilitiesDrive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenuePlan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precisionLeverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologiesLead cross‑functional go‑to‑market alignment with Product, Sales, and Commercial Operations to translate strategic priorities into measurable pipeline impactUse a data‑driven, test‑and‑learn approach to continuously improve campaign effectiveness and ensure accountability against growth goalsOwn marketing analytics, dashboards, and reporting, defining and tracking KPIs such as reach, engagement, MQLs, SQLs, pipeline, and revenue contributionSkills8–10 years of B2B marketing experience with a proven track record leading omnichannel and performance marketing programs from strategy through executionDeep digital marketing expertise across paid media, SEO/GEO, email, website optimization, content, and lead generationHighly data‑driven mindset, with strong proficiency in dashboard creation, funnel analytics, attribution modeling, and ROI‑based decision‑makingStrong continuous optimization experience, including A/B testing, experimentation frameworks, segmentation, and conversion‑rate optimizationHands‑on operator capable of managing multiple campaigns, stakeholders, and priorities in a fast‑paced, high‑growth environmentExcellent communication skills, able to translate performance insights and complex data into clear strategic recommendationsECommerce or growth‑marketing experience is a strong plusBenefitsBonus/incentive payPaid time offMedical/dental/vision insurance401(k) to eligible employeesRemote work arrangement in which you can work remotely from your homeCompany OverviewBeckman Coulter Life Sciences develops, manufactures and markets products that simplify, automate and innovate complex biomedical tests. It was founded in 1935, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 1001-5000 employees. Its website is https://www.mybeckman.uk/.Company H1B SponsorshipBeckman Coulter Life Sciences has a track record of offering H1B sponsorships, with 6 in 2026, 34 in 2025, 27 in 2024, 27 in 2023, 38 in 2022, 26 in 2021, 32 in 2020. Please note that this does not guarantee sponsorship for this specific role.