[Remote] Sr Marketing Analyst - Brand Strategy & Merchandising

Note: The job is a remote job and is open to candidates in USA. Federal Express Corporation is seeking a Sr Marketing Analyst specializing in Brand Strategy and Merchandising. This role will lead the management of the FedEx enterprise branded merchandise program, ensuring alignment with brand standards and business priorities while collaborating with various stakeholders to enhance the merchandise experience.ResponsibilitiesOwn and evolve the enterprise company store and custom merchandise program, including current contracts, program scope, vendor model, intake, approvals, and day-to-day operationsProvide creative oversight for all FedEx-branded swag, including company store products, custom merchandise, limited-run drops, campaign merchandise, seasonal items, sponsorships, events, Peak-related needs, and executive requestsLead the ideation of new merchandise lines and drops, including internal campaigns that drive awareness, engagement, and excitement around launchesTake the company store to the next level by building a more curated, premium, useful, modern, and strategically branded merchandise experienceReview and approve custom merchandise requests to ensure quality, usefulness, brand alignment, and business relevanceDevelop and maintain SOPs in partnership with Sourcing & Procurement to create clear, consistent, and scalable processesLead vendor relationships through regular calls, creative direction, quality coaching, execution feedback, issue resolution, and performance managementPartner with Sourcing & Procurement on contract renewals, requirements, vendor management, scorecards, QBRs, bi-weekly updates, escalation, and remediation plansIdentify cost-savings opportunities, operational efficiencies, and process improvements while maintaining a high-quality brand experienceCollaborate with Social, Marketing, and enterprise teams to activate merchandise in campaigns, experiences, and key business moments; provide leadership updates on milestones, risks, outcomes, and program valueLead or support special projects across brand marketing, including internal and external brand initiatives, competitive research, and executive-ready presentationsPartner with creative, content, digital, social, communications, product marketing, sales, legal, and business teams to guide strategy through executionSkillsBachelor's degree/equivalent in Marketing, Finance, Computer Science or related business disciplineOne (1) year of experience in marketing, advertising, sales administration, or related disciplineStrong understanding of brand standards, visual identity systems, branded merchandise execution, and creative quality controlAbility to balance operational discipline with strategic and creative thinking, managing details while identifying opportunities to elevate the merchandise program and brand experienceHighly organized and proactive, with strong project management skills and the ability to manage vendors, contracts, timelines, budgets, approvals, and multiple stakeholdersExperience developing or improving SOPs, workflows, governance models, reporting, and performance trackingStrong communication skills, including the ability to give clear vendor direction and provide concise, leadership-ready updatesAbility to identify operational efficiencies, cost-savings opportunities, risks, and program improvement areas5+ years of experience in brand strategy, retail marketing, ecommerce, or a related fieldExperience managing an enterprise merchandise program, company store, branded product catalog, or merchandise dropsStrong creative instincts with the ability to bring fresh, inventive thinking to swag, product storytelling, internal engagement, and store experiencesCompany OverviewWe began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. It was founded in undefined, and is headquartered in , with a workforce of 10001+ employees. Its website is https://careers.fedex.com/?utm_domicile=unspecified&utm_persona=unspecified&utm_trackedsource=srm_linkedin_company&utm_subco=FEC.