[Remote] Sr. Manager/Director Product Marketing

Note: The job is a remote job and is open to candidates in USA. TOMORROW is a global strategic retail consulting firm that assists leading retailers and brands in navigating the digital retail landscape. They are seeking a Senior Manager / Director of Product Marketing to lead product marketing efforts for PayPal Ads, focusing on go-to-market strategies, sales enablement, and creating compelling narratives for advertisers.ResponsibilitiesCrystallize the PayPal Ads pitch: distill a fast-moving, multi-surface ad platform into a clear, differentiated value proposition for advertisers and agencies; own the strategy and creation of external-facing content that drives product understanding and adoption among advertisers, and make it immediately deployable by salesVertical-specific messaging & pitch customization: adapt positioning by client vertical so sales teams show up with tailored narratives that connect PayPal Ads’ unique audience and data assets to each advertiser’s specific business objectivesSales collateral & field tools: translate positioning into practical sales assets, one-pagers, pitch materials, and talk tracks that help teams sell through products and campaigns; brief the design agency on execution of final materialsBuild the case study & proof point library: develop and maintain a structured, searchable library of campaign results, client wins, and performance proof points; make it easy for sales to find, use, and customize for any conversationEnable & train sales: create the story and train sales teams on how to sell it to ensure every sales conversation is sharper and consistentDrive launch excellence: lead go-to-market planning and execution for new PayPal Ads products and features, from value prop definition and positioning through sales enablement, collateral, and activation; own the story from strategy through marketChampion market intelligence: synthesize customer feedback, industry trends, and competitive dynamics to continuously sharpen positioning and inform product and GTM priorities; be the team’s lens on the marketSkills10 - 15+ years of experience in product marketing, go-to-market, or sales enablement in ad tech, digital advertising, retail media, or a high-growth technology platform - you have been in the room where the pitch gets built and the room where it landsA natural storyteller and strong writer - you can take complex product capabilities, transaction data, and campaign performance and turn them into narratives that make advertisers and agencies lean inExperienced across the full GTM spectrum - positioning, messaging, launch planning, case study development, sales collateral, and field enablement and able to lead and execute each of these workstreams independentlyComfortable with white space - you can break down ambiguous problems into clear workplans, move without a playbook, and build the infrastructure others will scale from; a bias towards action is non-negotiableA senior operator who is willing and able to pair strategic thinking with hands-on execution; this role requires someone who is energized by building and doing, not just directingA strong cross-functional collaborator who can drive alignment across product, sales, and an external design agency without direct authority, and who communicates with clarity at every level of the organizationDeep experience at a scaled ad tech platform - DSP, SSP, retail media network, or commerce media environment, where you owned GTM for complex, data-driven advertising products (e.g. The Trade Desk, Amazon Ads, Criteo, Instacart Ads, or equivalent)Agency or client services background - you understand how media agencies and brand advertisers evaluate, plan, and buy; this fluency on both sides of the table makes your positioning sharper and your sales enablement more effectiveExperience leading or contributing to a product content platform - editorial calendars, written thought leadership, product explainers, where you were as comfortable at the keyboard as in the boardroomBased near New York City, where office is locatedCompany OverviewTOMORROW enables global retailers and brands to accelerate their digital transformation, with a specific focus on eCommerce Channel Strategy, In-Store Digitization and Customer Data Management. It was founded in 2019, and is headquartered in New York, US, with a workforce of 11-50 employees. Its website is https://tomorrowretail.com.