[Remote] Sr. Manager Product Marketing

Note: The job is a remote job and is open to candidates in USA. RELX is a global leader in information and analytics, and they are seeking a Senior Manager of Product Marketing to lead the go-to-market strategy for AI-powered solutions in the Academic & Government team. This role involves developing strategic value propositions, managing product launches, and ensuring messaging coherence across various audiences in the academic and research sectors.ResponsibilitiesDevelop strategic value propositions and messaging frameworksTailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishersLead GTM strategy and execution for new features, releases, and solution enhancementsPartner with Product and Revenue Enablement to manage coordinated launchesEnsure campaigns are supported with accurate messaging, competitive positioning, and materialsDevelop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guidesTrain sales and marketing colleagues on product value and market positioningLead competitive analysis, win/loss analysis, and market research in collaboration with InsightsSynthesize input from product usage, sales feedback, and market data to inform positioningContribute to persona development and buyer journey insightsWork across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and ContentCollaborate with teams marketing to publishers and commercial buyers to ensure messaging coherenceSkillsProven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenueDemonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocityProven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time-to-revenueDemonstrated command of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analyticsAdvanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASPExperience marketing to both content providers (e.g., publishers) and institutional buyersProven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversionAdvanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagementDemonstrated enablement impact producing field-ready decks, demos, battlecards, and training that equip Sales to raise win rateCollaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistencyResults-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with qualityProven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier's leadership narrative in the research ecosystemBenefitsWe offer an appealing working prospect for our people.With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.This job is eligible for an annual incentive bonus.Country specific benefits.Company OverviewRELX is a provider of information-based analytics for professional and business customs. It was founded in 1993, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is https://www.relx.com.