[Remote] Sr Manager, Marketing Operations & Digital

Note: The job is a remote job and is open to candidates in USA. Aven Hospitality is a technology provider in the hospitality sector, seeking a Sr. Manager of Marketing Operations & Digital to enhance their marketing strategy and execution. The role focuses on optimizing lead flow processes, managing marketing tools, and driving data-driven marketing programs to support pipeline growth and customer engagement.ResponsibilitiesDesign, implement, and manage the end-to-end lead flow processOwn the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase)Ensure data hygiene and tracking across all platformsManage and optimize paid digital programs across Google Advertising, LinkedIn Advertising, and DemandbaseAct as the lead for our corporate websiteManage database segmentation, email testing and deliverability, and lead scoring modelsCreate and maintain 'The Playbook'Support integrated marketing programs across digital, content, email, events, and account-based campaignsDefine and track KPIs, report on marketing impact, and provide actionable insightsTrack and manage program spendSkills7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environmentProven experience supporting revenue-focused demand generation and ABM programsStrong analytical skills with the ability to translate data into actionable insightsExperience collaborating closely with Sales and senior leadership in a fast-paced, matrixed environmentProficiency with GTM tech tools such as Salesforce, Pardot, and DemandbaseExpertise in optimizing processes and systems for scalability and efficiencyBenefitsVery competitive compensationGenerous Paid Time Off (25 PTO days)8 Hours Annually Volunteer Time Off (VTO)Comprehensive medical, dental, and wellness program12 weeks paid parental leaveFlexible working arrangementsFormal and informal reward, recognition, and acknowledgement programsFun and engaging employee development eventsCompany OverviewAven Hospitality is a digital marketing company that offers consortia, GDS, and reservation services. It is a sub-organization of Sabre Corporation. It was founded in 1996, and is headquartered in Southlake, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.avenhospitality.com.