[Remote] Sr Manager, Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. SharkNinja is a global product design and technology company known for its innovative lifestyle solutions. They are seeking a Senior Manager, Marketing Analytics to lead the integration of AI into marketing strategies, focusing on data-driven decision making and performance evaluation across various markets and product lines.ResponsibilitiesLaunch performance intelligence: Develop the frameworks, metrics, and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success — identifying the drivers of launch performance across markets and product linesContent effectiveness: Build the measurement infrastructure to assess social content effectiveness, surface performance patterns, and connect content signals to broader marketing and commercial outcomesUpstream market intelligence: Leverage AI to synthesize competitive, consumer, and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the marketData infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence, content effectiveness, and upstream market analysis — ensuring quality, scalability, and alignment with the broader global marketing strategyCross-functional partnership: Collaborate with Marketing, Analytics, IT, and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forwardSkillsBachelor's in Data Science, Analytics, Computer Science, or related field8–10 years in analytics or data science, with demonstrated experience applying AI or ML in a commercial contextPractical experience deploying AI and machine learning solutions that generate measurable business impact, not just theoretical knowledgeProficiency in tools such as Snowflake, dbt, and Fivetran, with strong knowledge of ETL/ELT processes and visualization platformsAbility to connect data and AI outputs to marketing and business outcomes, with enough fluency across media, social, and go-to-market to ask the right questionsStrong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendationsProven ability to build hands-on while enabling broader team successComfortable operating with ambiguity and establishing structure in a fast-moving, matrixed environmentMaster's preferredCPG, retail, or consumer technology background preferredBenefitsMedical insuranceDental insuranceVision insuranceFlexible spending accountsHealth savings accounts (HSA) with company contribution401(k) retirement plan with matchingEmployee stock purchase programLife insuranceAD&DShort-term disability insuranceLong-term disability insuranceGenerous paid time offCompany holidaysParental leaveIdentity theft protectionPet insurancePre-paid legal insuranceBack-up child and eldercare daysProduct discountsReferral bonus programCompetitive health insuranceRetirement plansPaid time offEmployee stock purchase optionsWellness programsSharkNinja product discountsHigh impact Learning Programs featuring bold voices redefining what’s possibleCompany OverviewSharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products. It was founded in 1995, and is headquartered in Needham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.sharkninja.com.Company H1B SponsorshipSharkNinja has a track record of offering H1B sponsorships, with 4 in 2026, 40 in 2025, 33 in 2024, 18 in 2023, 22 in 2022, 29 in 2021, 24 in 2020. Please note that this does not guarantee sponsorship for this specific role.