[Remote] Sr Lifecycle Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. As a Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs to accelerate product adoption, reduce churn, and drive multi-product expansion across Kaseya's portfolio.ResponsibilitiesDefine and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteriaDevelop segment-specific journeys aligned to MSP maturity, product footprint, and use casesImprove time-to-value through automated, guided adoption programsPartner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipelineCreate scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timingInfluence multi-product attach, expansion ARR, and renewal readinessDevelop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone productsBuild messaging frameworks that proactively reinforce value and risk mitigationDefine lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR driversTranslate insights into action through dashboards, alerts, and predictive signals in partnership with RevOpsIdentify friction points and partner with Product and PMM to prioritize improvementsExpand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomesPartner with Brand, Comms, and Product Marketing to elevate customer stories across global channelsDevelop a strong understanding of MSP personas, product value drivers, and renewal dynamicsDocument lifecycle journeys and identify early activation and adoption gapsLaunch initial value reinforcement assets in partnership with RenewalsOperationalize lifecycle triggers for at least one product lineLaunch automated onboarding or adoption programs with measurable improvement in time-to-valueDemonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy outputEstablish lifecycle marketing as a core growth engine—not a communications functionSkills8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS)Experience driving adoption, retention, or expansion through data-driven programsAbility to translate product and usage data into lifecycle insights and interventionsStrong cross-functional partnership skills with Sales, CS, PMM, and RevOpsExcellent copywriting skills and experience creating customer-facing, value-focused assetsFamiliarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plusCompany OverviewKaseya is an IT and security management platform that offers remote management software for the information technology industry. It was founded in 2000, and is headquartered in Miami, Florida, USA, with a workforce of 5001-10000 employees. Its website is http://www.kaseya.com.Company H1B SponsorshipKaseya has a track record of offering H1B sponsorships, with 2 in 2026, 32 in 2025, 13 in 2024, 12 in 2023, 9 in 2022, 6 in 2021, 4 in 2020. Please note that this does not guarantee sponsorship for this specific role.