[Remote] Sr. Director, Marketing- Defense

Note: The job is a remote job and is open to candidates in USA. Blue Yonder Defense Solutions, LLC., a Blue Yonder company, is the leader in supply chain autonomous planning and control towers. They are seeking a Senior Director of Marketing to lead and scale their marketing function, developing and executing an integrated marketing strategy that drives brand awareness and revenue growth.ResponsibilitiesDevelop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmapLead, mentor, and scale a high-performing marketing team across multiple disciplinesPartner with executive leadership to define brand positioning and market differentiationEstablish KPIs and performance metrics to measure marketing effectiveness and ROIOversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalabilityManage budget planning, forecasting, and resource allocationImplement processes to improve campaign execution, lead management, and reporting accuracyEnsure data integrity and alignment with sales operationsDesign and execute multi-channel marketing campaigns to drive pipeline and revenue growthAlign closely with sales to ensure lead quality, conversion, and pipeline accelerationOptimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategiesLeverage data insights to continuously improve campaign performanceDefine and articulate clear, differentiated messaging and value propositionsLead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategiesPartner with product and sales teams to align messaging with customer needs and market trendsDevelop tools, content, and training programs to support the sales organizationEnsure consistent messaging and positioning across all customer touchpointsSupport product launches with enablement materials, playbooks, and internal communicationsDevelop and lead global event strategy, including trade shows, customer events, and industry conferencesDrive event ROI through pipeline generation and customer engagementPartner with sales to maximize field marketing impact and regional engagementSkillsBachelor's degree in marketing, Business, or related field (MBA preferred)10+ years of progressive marketing experience, with at least 5 years in a leadership roleExperience in B2B SaaS, preferably in supply chain, logistics, or enterprise softwareExperience in government contracting strongly preferredProven track record of driving demand generation and revenue growthStrong understanding of marketing operations, analytics, and marketing technologyExperience leading integrated campaigns across digital and offline channelsExceptional leadership, communication, and stakeholder management skillsAbility to operate strategically while maintaining executional excellence in a fast-paced environmentBenefitsComprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramA variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much moreEligible to participate in either the annual performance bonus or commission program, determined by the nature of the positionCompany OverviewBlue Yonder is the AI company for supply chain. It was founded in 1985, and is headquartered in Scottsdale, Arizona, US, with a workforce of 5001-10000 employees. Its website is https://blueyonder.com/.Company H1B SponsorshipBlue Yonder has a track record of offering H1B sponsorships, with 10 in 2026, 92 in 2025, 92 in 2024, 65 in 2023, 102 in 2022, 97 in 2021, 75 in 2020. Please note that this does not guarantee sponsorship for this specific role.