[Remote] Sr Director, Marketing

Note: The job is a remote job and is open to candidates in USA. Provation is a leading provider of healthcare software and SaaS solutions, and they are seeking a Senior Director of Marketing to lead their marketing organization. This role involves developing and executing a unified marketing strategy, collaborating with cross-functional teams, and establishing the company's market presence within the healthcare ecosystem.ResponsibilitiesDesign and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC marketsEstablish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth prioritiesEnsure consistent, outcomes-oriented messaging across digital, field, and thought leadership channelsServe as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market executionSupport new product, feature, and partnership launches through coordinated marketing activationProvide market and customer insight to inform roadmap prioritization and commercial readinessBuild marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environmentsDevelop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experienceReinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative developmentEstablish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systemsLead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholdersShape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystemDrive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansionInfluence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime valueCoach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goalsRecruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancementCultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teamsSkillsBachelor's Degree required8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership rolesDemonstrated success building and scaling marketing organizations, not just running mature onesStrong business acumen with experience partnering cross-functionally with Sales, Product, and Executive LeadershipProven ability to influence without authority and lead through complexity and changeAbility to 25-30% travel requiredMaster's degree preferredFortive 9 Behaviors by Level: Scaling & Aligning, Customer Obsessed, Strategic, Innovation for Impact, Inspiring, Builds Extraordinary Teams, Courageous, Delivers Results, Adaptable, Lead with FBSCompany OverviewProvation Medical develops software solutions related to procedure documentation for professionals primarily in the healthcare sector. It was founded in 1994, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 201-500 employees. Its website is https://www.provationmedical.com.