[Remote] Sr. Director, Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Shutterfly is a company that makes life’s experiences unforgettable through self-expression. The Senior Director, Integrated Marketing will lead the enterprise go-to-market strategy focused on customer growth and acquisition, ensuring clear messaging and coordinated execution across various channels and categories.ResponsibilitiesDefine integrated GTM strategy across categories, channels, and moments to drive customer growth and new customer acquisitionTranslate brand, category, product, and experience priorities into a single prioritized GTM plan aligned to growth goals and investmentSet enterprise focus by deciding which campaigns and moments receive priority—and which do notDefine how new customers enter the brand by category (acquisition on-ramps) and clarify category roles in acquisitionBuild messaging frameworks and value propositions that resonate with first-time buyers and remain consistent across paid, owned, and on-site experiencesPartner with Brand, Performance Marketing, Categories, and Analytics to refine message hierarchy and differentiationOwn the portfolio of launches, campaigns, and seasonal moments; establish pacing and sequencingPrevent fragmented execution by concentrating resources on the moments that deliver the greatest acquisition and growth impactTranslate enterprise strategy into weekly execution plans across campaigns, site moments, and channelsEnsure initiatives are clearly scoped, sequenced, aligned to acquisition priorities, and launch-ready across teamsCreate operating rhythms that close gaps between strategy and executionPartner with eCommerce and Categories to define homepage/category narratives, promotional moments, and customer journeysEnsure on-site experiences reinforce acquisition messaging and reduce friction for new customersOwn weekly/monthly/quarterly readouts for new customer acquisition, demand, channel performance, and campaign effectivenessTranslate results into recommendations, tradeoffs, and GTM decisionsCodify learnings into playbooks, briefs, and planning processes so performance improves over timeSkills12+ years of experience in integrated marketing, GTM strategy, growth marketing, or related roles in consumer and/or eCommerceProven track record driving new customer acquisition and customer growth through messaging, prioritization, and cross-channel alignmentStrong ability to influence and align cross-functional teams without direct ownership of executionKnowledge of how brand marketing, performance marketing, CRM/lifecycle marketing, eCommerce, and site merchandising work togetherData-driven decision maker with strong analytical skills; ability to translate insights into strategy and prioritizationExcellent communication and stakeholder management skills; ability to simplify complexity and drive actionExperience partnering closely with Category Management, Merchandising, Digital Product, and eCommerce teamsFamiliarity with performance marketing, CRM/lifecycle, testing/optimization, and site conversion strategiesExperience operating in matrixed organizations with shared ownership modelsExperience building marketing operating cadences, campaign frameworks, and GTM playbooksBenefitsThis position may be eligible for a bonus incentiveHealth benefitsA 401K programOther employee perksCompany OverviewShutterfly is a photography company provides products and services to preserve their memories and sharing stories. It was founded in 1999, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is http://www.shutterflyinc.com.