[Remote] Sr. Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Aidoc is revolutionizing clinical decision-making with real-time clinical AI imaging solutions, impacting over 60 million patients annually. The Sr. Director of Growth Marketing will manage digital programs for brand awareness and execute a targeted Account-Based Marketing program, acting as the primary analyst of growth marketing efforts.ResponsibilitiesDevelop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systemsAct as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assetsDefine and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customerMastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noiseDefine and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customerLeverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable executionAct as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metricsServe as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processesBe a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign typesOversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagementManage all external digital channels—including paid media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to SalesPartner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insightsLead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and resultsStay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc’s programs remain cutting-edge and compliantSkills+ 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analyticsProven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV)You are a 'super-analyst' by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is requiredDirect experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce)Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find '80/20' efficienciesA data-first, hypothesis-driven mindset. You don't just report on data—you live in it, find new patterns, and build the systems to automate insightsStrong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnelSkilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organizationBachelor's degree in Marketing, Business, Data Science, or related field; MBA preferredBenefitsWe work in a hybrid model, with our new offices located at 34 HaMasger Street in Tel Aviv and parking for employees.Amazing and healthy breakfasts and lunches prepared daily by our personal chef!Stocked up kitchen & meal cardWellness: Aidoc employees-only gym, plus Pilates, Yoga, and functional workouts classes.Amazing culture - collaborative, transparent & fun!Attractive compensation package & benefitsCompany OverviewAidoc develops artificial intelligence software for healthcare imaging and clinical workflows. It was founded in 2016, and is headquartered in Tel Aviv, Tel Aviv, ISR, with a workforce of 201-500 employees. Its website is https://www.aidoc.com.