[Remote] Sr. Director, CRM & Ecosystem Operations

Note: The job is a remote job and is open to candidates in USA. Fanatics is building a leading global digital sports platform. They are seeking a Senior Director, CRM & Ecosystem Operations to lead the strategy and execution of lifecycle marketing, promotional operations, and fan engagement across the Fanatics App and Ecosystem. This role involves managing a multi-disciplinary team and has a direct impact on user growth, retention, and ecosystem value.ResponsibilitiesDefine and lead lifecycle marketing strategy across email, push, in-app, and emerging channelsBuild scalable segmentation and personalization frameworks leveraging ecosystem dataDrive activation, engagement, monetization, and retention programsEstablish a robust testing and experimentation roadmapImprove retention curves and fan lifetime valueBuild and scale the end-to-end operating model for ecosystem campaignsEnsure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-PlayStandardize QA, compliance, and cross-functional workflowsIncrease velocity while reducing execution riskOversee daily contest operations aligned to the sports calendarTranslate key sports moments into compelling in-app experiencesImprove operational rigor and tooling for live-event executionBalance speed and precision in high-visibility environmentsWork with teams to curate a centralized marketing and content calendar across the EcosystemAlign cross-functional teams around cohesive messaging and timingEnsure consistency across all fan touchpointsDefine KPI frameworks tied to business outcomes (MAU, retention, LTV, cross-sell)Build dashboards and reporting systems that move from descriptive to actionablePartner with Analytics to measure CRM impact across the ecosystemLead and develop a high-performing team across CRM, Growth Ops, and Content OpsCreate clarity in roles, processes, and career progressionBuild a culture of accountability, experimentation, and fan obsessionSkills10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations5+ years leading high-performing teamsDeep expertise in CRM platforms and multi-channel executionStrong analytical fluency (segmentation, experimentation, LTV analysis)Track record of building scalable operating systems, not just campaignsClear communicator comfortable influencing senior stakeholdersExperience operating in high-velocity, live-content or sports environments preferredPassion for sports, gaming, or fan-driven products is strongly preferredBenefitsIn addition to the base and bonus, full-time employment, and more.For information about our benefits, please visit https://benefitsatfanatics.com/Company OverviewFanatics is a global sports platform reimagining the fan experience across gear, trading cards, sports betting, content, events, and more. It was founded in 2011, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.fanaticsinc.com.