[Remote] Sr Data Analyst

Note: The job is a remote job and is open to candidates in USA. Citizens Financial Group, Inc. (CFG) seeks a Senior Data Analyst for its Westwood, Massachusetts location. The role involves supporting Marketing Growth Strategists with data analytics and insights to enhance customer experiences, collaborating with various teams to optimize marketing strategies and providing actionable insights to improve efficiency.ResponsibilitiesSupport Marketing Growth Strategists and Marketing leadership with data, analytics, insights, and recommendations that enhance the Checking and Deposits post-account opening experienceWork closely with the Customer Acquisition team to align strategies and leverage data and analytics to optimize personalized content and messagingCollaborate across the Marketing Optimization team and with Marketing to provide empirically sound test designs, statistically sound analyses, and measurement that unlock growth opportunities against customer primacy, balance growth and lifetime net present value (NPV)Partner with marketing stakeholders to understand key objectives and business requirementsAssess and compile available data for analysis, extracting relevant insights and implementable solutions for our marketing partnersLeverage customer and prospect data sets to determine experimental test design and facilitate sizing, measurement, analysis, and reportingProactively identify opportunities to improve the efficiency of marketing and provide actionable insights and recommendationsBecome an expert across marketing channels, customer segments and key markets tracked by Citizens' Enterprise Marketing team to contextualize business activities and prioritiesDocument and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiencesCollaborate with data scientists and analysts on our team to brainstorm solutions, understand data availability and tools, provide project updates, and share ideasSkillsMaster's degree in a Data Science, Statistics, Computer Science, or related quantitative fieldThree (3) years of experience in the role or in a related positionConducting statistical analysis to segment customers based on behaviors and demographic data using Python and SQLDesigning and executing experimental tests, including A/B testing, to evaluate digital marketing communications and variations and analyze performance outcomes using PythonApplying predictive modeling techniques, including regressions, decision trees, and random forests, to forecast customer behavior and optimize marketing strategiesConducting return on marketing investment analyses to assess long-term impact of marketing campaigns on customer profitability using SQL and Microsoft ExcelUtilizing Python, including Pandas, NumPy, SciPy, Scikit-learn, Plotly, Seaborn, and Statsmodels, for data cleaning, transformation, visualization, statistical modeling, and automating marketing reporting workflowsBuilding SQL queries to extract, join, and aggregate large datasets from relational databases and cloud data warehousesCreating dynamic dashboards and visualization in Tableau to communicate insights to stakeholders and track marketing campaign performanceForecasting marketing fulfillment expenses based on predicted performance and historical benchmarks using Python and Microsoft ExcelCompany OverviewAt Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. It was founded in 1889, and is headquartered in Providence, Rhode Island, USA, with a workforce of 10001+ employees. Its website is http://ebankcbt.com.