[Remote] Sr Content Marketing Manager, Faculty Programs (Remote)

Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company committed to helping students discover the power and joy of learning. The Senior Content Marketing Manager, Faculty Programs is responsible for developing and executing a strategic content program that enhances faculty brand awareness and engagement, while driving business growth through high-quality content creation and management.ResponsibilitiesPartner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go‑to‑market prioritiesDevelop and maintain a comprehensive content calendar across owned and partner channelsDefine content themes that support business goalsTranslate faculty audience insights and market trends into compelling, differentiated content ideasAlign content plans with product launches, campaigns, and seasonal initiativesCreate and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materialsPartner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific contentEnsure content is on‑brand, audience‑focused, and optimized for clarity and impactEdit and elevate content to meet quality, voice, and storytelling standardsCollaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion effortsDevelop content mapped to buyer journeys, personas, and stages of the funnelSupport account‑based marketing, lifecycle campaigns, and customer engagement programsEnable Sales and Customer teams with relevant, compelling content that supports pipeline and retentionLook for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute contentPartner with Digital Marketing and SEO teams to optimize content for discovery and performanceUse data and insights to evaluate content effectiveness and continuously improve resultsTrack and report on key content metrics such as engagement, conversion, and influence on pipelineTest new formats, channels, and storytelling approaches to increase impactServe as a content thought partner to Product Marketing, Brand, Sales, and Leadership teamsLead content distribution workflowsProvide guidance and feedback to other marketers or contributorsEnsure alignment between content, brand voice, and messaging across the organizationChampion content as a strategic growth lever across marketing and the businessSkillsBachelor's degree required, degree in marketing, communications, journalism, or related field preferredMinimum of 7 years of experience in content marketing, editorial, publishing or storytelling rolesAbility to develop and execute content strategies that drive measurable resultsSophisticated writing and editing skills and the ability to adapt tone across formats and audiencesStrong understanding of digital content, SEO fundamentals, and content distributionExperience partnering cross‑functionally in fast‑paced, matrixed environmentsExperience using Adobe or Canva for basic designAbility to direct video editing and do simple video editing tasksExperience in B2B, SaaS, EdTech, or complex buying environmentsFamiliarity with content performance analytics and marketing automation platformsExperience supporting demand generation or product marketing initiativesBenefitsDiscretionary incentive bonus program10% Annual: Individual TargetCompany OverviewCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.Company H1B SponsorshipCengage has a track record of offering H1B sponsorships, with 2 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.