[Remote] Sr. Content Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Rebrandly is a leading link management platform, making links safe, secure, and engaging for businesses, agencies, and developers worldwide. They are seeking a Sr. Content Marketing Manager who will set the content strategy, manage production, and own organic growth channels to drive engagement and pipeline contributions.ResponsibilitiesSet Rebrandly's content strategy across blog, web, social, email, and sales collateral, defining what we make, for whom, and why it matters to the businessOwn the editorial calendar end-to-end: planning, production, distribution, performance reviewTranslate technical, product, and customer insights into content that resonates with marketers and developersTake a single source (webinar, product launch, customer story, data insight) and produce assets across formats: blog, social, email, one-pager, LinkedIn post, video script, slideBuild AI-assisted workflows for drafting, editing, and repurposing, turning one interview into five assets, one product update into a campaignOwn organic search strategy at scale; building programmatic page systems (integration pages, use-case hubs, comparison pages) alongside the core blogLead our approach to GEO/AEO: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface and cite content, and build a strategy that gets Rebrandly recommended. Citation strategy, schema for AI parsers, llms.txt, and presence on third-party sources of truth (G2, Reddit, Wikipedia)Run an always-on listening program for Rebrandly mentions, category conversations (link management, link intelligence), and competitive signals, turning what we hear into content, sales intel, and product feedbackOwn the customer story program end-to-end from intake to publicationOperationalize customer voice beyond case studies: quotes, reviews, UGC, and community presence as a content engineEnsure the sales team has the content they need to move deals: case studies, competitive positioning, ROI frameworks, capability narrativesTreat content like product: hypothesis → ship → measure → kill or scale. Test hooks, headlines, formats, CTAs, and channelsCreate the content themes that anchor integrated demand gen campaigns, and produce the gated assets, thought leadership, webinar content, and event materials that generate and qualify demandSkills5–7 years in B2B content marketing, ideally in SaaS or martechA proven track record of building content programs that drove measurable pipeline, brand authority, or both, with data to back it upStrong SEO fundamentals and hands-on experience with GEO/AEO, optimizing for how AI-powered search tools surface and cite contentHands-on comfort with AI tools (Claude, ChatGPT, LLMs) to accelerate and scale content productionDemonstrated ability to repurpose one idea into many assets across formatsExperience with LinkedIn as a brand and thought leadership channelProduct-led growth experience (driving bottoms-up adoption alongside top-down buyer engagement)Background in product marketing, customer marketing, or developer marketingDeveloper marketing and community management experienceFamiliarity with link management, martech, or marketing analytics categoriesVideo content production (Loom, Descript, short-form)BenefitsComprehensive medical, dental, and vision coverage with generous company contributions toward monthly premiums to keep you and your family healthy.We cover 100% of the premiums for short-term and long-term disability, basic life, and AD&D insurance.Plus additional support through HSA/FSA options and mental health resources with Talkspace.Enjoy uncapped Flexible Time Off to recharge when you need it, giving you the flexibility to balance your professional and personal life.Plus a company-wide end-of-year shutdownBuild your future with our 401(k) plan featuring company matching, helping you invest in long-term financial well-being.We're committed to supporting our distributed team with the flexibility and resources you need to do your best work from wherever you are.Company OverviewThe link management platform that drives marketing results It was founded in 2015, and is headquartered in Dublin, Dublin, IRL, with a workforce of 11-50 employees. Its website is https://www.rebrandly.com.