[Remote] Sr. Business Systems Analyst – Loyalty & Marketing Technology

Note: The job is a remote job and is open to candidates in USA. Publicis Digital Experience is a division of Publicis Groupe focused on developing capabilities and solutions to enhance client growth through digital experiences. The Sr. Business Systems Analyst – Loyalty & Marketing Technology will support the operation of loyalty and promotional systems, ensuring data integrity and smooth execution of marketing initiatives.ResponsibilitiesUtilize SQL (e.g., Databricks or similar environments) to create reports, pull files, and build queries that support marketing campaigns, targeting, and loyalty program operationsLeverage Salesforce Marketing Cloud to support campaign set-up, audience segmentation, data extensions, and ongoing marketing automation activitiesProvide ongoing systems and operational support for loyalty and promotional platforms, ensuring stability, data accuracy, and timely execution of offers and campaignsAssist with offer configuration setup, updates, and maintenance, understanding downstream impacts to marketing data, reporting, and customer experienceCollaborate with internal and external stakeholders to translate business needs into clear technical requirements, process flows, and system specificationsSupport and sometimes lead testing activities, including test case creation and execution, validation of results, and documentation of outcomes; manage test data and promotional scenarios in lower environments (e.g., UAT)Monitor and help maintain data integrity and reporting accuracy across platforms and tools (e.g., Databricks, Power BI, Excel)Support issue tracking, triage, and resolution, escalating when appropriate and partnering with IT/development on enhancements and defect fixesDevelop and maintain process documentation, user guides, and standard operating procedures to support repeatable, high-quality executionCoordinate with cross-functional teams to ensure on-time delivery of system-related tasks and campaign milestones in a fast-paced environmentWhere needed, assist with customer-facing content validation to ensure accuracy and alignment with configured offers and program rulesSkillsAdvanced SQL proficiency (e.g., Databricks, or equivalent tools) with demonstrated experience querying, transforming, and validating large datasets to support marketing and loyalty use casesHands-on experience with Salesforce Marketing Cloud, including building or supporting campaigns, journeys, automations, or audience segmentationProven track record as a flexible, proactive self-starter with a strong sense of ownership, initiative, and accountability; comfortable working independently and driving work forward with limited oversightAbility to thrive in a fast-paced, evolving environment, managing multiple priorities and deadlines simultaneously while maintaining high quality and attention to detailStrong analytical, problem-solving, and decision-making skills, with the ability to balance technical constraints and business needsExcellent written and verbal communication skills, with the ability to clearly document and communicate requirements, findings, and recommendations to both technical and non-technical stakeholdersBachelor's degree or equivalent professional experience required5+ years of experience in a systems analyst, business systems analyst, or similar role supporting marketing, loyalty, or data-driven programsDemonstrated expertise in SQL and advanced Excel, with experience in environments such as Databricks and modern productivity tools (e.g., Copilot, MS Office)Experience with Salesforce Marketing Cloud in a production environmentExperience working with loyalty programs, customer engagement platforms, or automotive industry programsFamiliarity with Power BI, advanced Excel, and related reporting tools; comfort working with sensitive customer or program dataAbility to translate client/business needs into actionable data-driven solutions, including clear mapping of requirements to data and system behaviorsStrong interpersonal skills and a collaborative mindset, with the ability to build relationships and partner effectively with internal teams and external clientsCuriosity and openness to using AI and new tools to drive efficiency and improve workflowsComfortable working within established frameworks while proactively identifying issues, risks, and opportunities for process improvementAvailability for occasional off-hours testing or release support, as required by deployment schedulesBenefitsPaid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesMedical and voluntary benefits to our freelancers and temporary employeesVoluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insuranceYou must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefitsYou will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month periodTemporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been metTemporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been metFor regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time offCompany OverviewA division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. It was founded in undefined, and is headquartered in New York, NY, US, with a workforce of 5001-10000 employees. Its website is .