[Remote] Social Media Specialist - Event Production

Note: The job is a remote job and is open to candidates in USA. LocaliQ is a digital marketing solutions company under USA TODAY Co. that focuses on empowering communities through innovative media. The Social Media Specialist role involves creating engaging content for various platforms, covering live events, and supporting paid social campaigns to drive audience engagement and ticket sales.ResponsibilitiesPlan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and moreBuild and manage content calendars aligned with multiple event timelinesDevelop captions, posts, and short-form video designed to drive engagement and actionTravel to select events to capture real-time contentExecute live coverage including stories, reels, behind-the-scenes, and audience momentsTurn in-person experiences into compelling digital storytellingSupport paid social campaigns through setup, creative coordination, QA, and performance monitoringPartner closely with paid media teams to align organic content with campaign objectivesContribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisionsManage comments, DMs, and social engagement in a timely, brand-aligned voiceHelp build excitement and community before, during, and after eventsMonitor performance and identify what’s working (and what’s not)Contribute ideas to improve engagement, reach, and conversionsStay on top of trends and translate them into content opportunitiesSkills1–3 years of experience in social media, content, or digital marketingStrong understanding of platform-specific content and engagement strategiesHands-on exposure to paid social campaigns (Meta, TikTok, or similar)Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.)Strong writing, editing, and communication skillsAbility to manage multiple projects in a fast-paced environmentWillingness to travel and work on-site at live eventsExperience supporting paid social campaigns, including creative testing or optimizationsFamiliarity with performance metrics such as CTR, CPC, CPA, or ROASExperience creating high-performing short-form video contentBasic knowledge of tracking (UTMs, pixels)Experience capturing content in live event environmentsExposure to influencer, creator, or UGC-style campaignsCompany OverviewLocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools. It was founded in 2018, and is headquartered in Pittsford, New York, USA, with a workforce of 1001-5000 employees. Its website is https://localiq.com.