[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. LTK is a global technology platform that empowers lifestyle creators to monetize their content. They are seeking a Social Media Specialist to create engaging, platform-native content across various social media channels and support the day-to-day management of LTK’s social presence.ResponsibilitiesCreate original social-first content for LTK’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formatsConcept, shoot and edit content that brings LTK’s brand, creators, products, campaigns and company stories to lifeTurn brand messages, product updates, creator stories, press moments and cultural trends into engaging social contentHelp develop creative ideas for recurring series, editorial franchises, trend moments and campaign contentWrite clear, engaging and platform-appropriate captions, hooks, overlays and social copyEnsure content feels current, visually compelling, social-native and aligned with LTK’s brand voiceSupport day-to-day publishing across LTK’s consumer and corporate social channels, including Instagram, TikTok, LinkedIn, YouTube and other relevant platformsAdapt content for each platform based on audience expectations, creative best practices and format needsMonitor platform trends, conversations and cultural moments to identify content opportunities for LTKHelp maintain a consistent publishing cadence across channelsSupport community engagement by monitoring comments, identifying conversation opportunities and helping LTK show up in a timely, relevant wayTrack content performance and use learnings to improve future creativeHelp identify which formats, hooks, topics and creative approaches are resonating with LTK’s audiencesBring ideas for how to evolve content based on platform insights and audience behaviorStay curious and experimental, helping the team test new creative approaches and move quickly based on what is workingWork closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams to support social content needsCollaborate with internal teams to gather information, assets, product details, creator stories and campaign contextSupport the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflowsHelp ensure social content supports broader company priorities while still feeling native to each platformSkills2–4 years of experience in social media, content creation, editorial content or a related fieldStrong hands-on content creation skills, including concepting, shooting and editing short-form videoDeep understanding of Instagram, TikTok, LinkedIn and YouTube, including what works creatively on each platformStrong visual eye and understanding of social-first storytellingAbility to write engaging captions, hooks, overlays and short-form copyComfortable being behind the camera and, when needed, capturing content in real timeExperience using social editing and creative toolsStrong understanding of social trends, creator culture, internet culture and platform behaviorsCreative, resourceful and excited to generate new ideas quicklyHighly organized and able to manage multiple content requests, deadlines and channelsStrong communication skills and ability to collaborate across teamsA fast-moving, curious and flexible mindsetA mindset focused on seizing opportunities and moving with urgencyDedication to fierce prioritization and operational excellenceAdaptability to a dynamic, fast-moving environmentA growth mindset and openness to feedbackExperience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brandExperience creating short-form video for TikTok, Instagram Reels and YouTube ShortsExperience supporting live event or real-time social coverageFamiliarity with creator marketing, affiliate marketing, social commerce or influencer marketingBenefitsThe opportunity to be part of the leading global company in creator commerceA remote-first, productivity-first environmentCompetitive compensation and benefits package to meet the needs of you and your family401(k) with LTK company matchingMedical Insurance, Vision Insurance, Dental InsurancePaid Maternity Leave and Paid Paternity LeaveSummer Fridays and Flexible PTOCompany OverviewLTK is a marketing company that offers retail sales and shopping apps. It was founded in 2011, and is headquartered in Dallas, Texas, USA, with a workforce of 501-1000 employees. Its website is https://company.shopltk.com/.