[Remote] Social Media Marketing Expert

Note: The job is a remote job and is open to candidates in USA. Trava Health is a rapidly growing telemedicine startup focused on weight loss and metabolic health. They are seeking a Social Media Marketing Expert to shape the brand narrative, grow engagement, and drive measurable results through creative storytelling and community building.ResponsibilitiesSupport the execution of Trava Health's social media strategy across Instagram, TikTok, Facebook, YouTube, and LinkedInAssist with maintaining the content calendar, helping ensure consistent posting aligned with brand campaigns and marketing initiativesCollaborate closely with the Influencer Marketing Manager to support influencer campaigns and community engagement effortsCreate, edit, and publish on-brand content—including captions, visuals, stories, and videos—that educates, engages, and inspires audiencesAssist with tracking social media performance metrics, helping identify trends and opportunities for growthSupport paid social media initiatives by coordinating assets, monitoring campaign performance, and sharing insights with the marketing teamStay informed on social media trends, platform updates, and emerging best practices, bringing relevant opportunities to the teamEngage with followers by responding to comments, direct messages, and brand mentions to help foster a positive online communityPartner with creative, marketing, and product teams to support campaign launches and promotional initiativesHelp organize and maintain user-generated content (UGC) libraries while ensuring brand consistency across social channelsContribute ideas for social media content, digital marketing initiatives, partnerships, and community-building opportunitiesSkills3+ years experience in social media marketing, preferably in healthcare, wellness, or consumer brandsStrong understanding of content creation, influencer engagement, and analytics (Meta, TikTok, Google Analytics, etc.)Excellent writing, communication, and creative direction skillsA strategic thinker who also executes — you love seeing your ideas come to lifeA passion for health, fitness, and helping people transform their livesRemote (U.S.-based preferred)Company OverviewAt Trava Health, our goal is to revolutionizing healthcare through patient-focused telehealth. It was founded in 2024, and is headquartered in Houston, Texas, US, with a workforce of 11-50 employees. Its website is https://taketrava.com/.