[Remote] Social Media Marketer – Caribbean region

Note: The job is a remote job and is open to candidates in USA. SkillHat is a global training institute providing expert training and coaching to help professionals launch careers in tech. They are seeking a dynamic and creative Social Media Marketer to drive organic lead generation and create engaging content while optimizing strategies based on data and feedback. Responsibilities • Develop and execute creative social media strategies across LinkedIn, Instagram, and our website. • Create and manage content that drives engagement and generates at least 400 organic leads per month. • Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up. • Analyse data and feedback to refine social media campaigns and improve performance. • Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity. • Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy. Skills • Proven experience in social media marketing with a track record of driving organic growth. • Strong understanding of LinkedIn and Instagram algorithms and platform best practices. • Ability to create engaging content, including graphics, short videos, and written posts. • Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly). Company Overview • SkillHat is an e-learning platform that offers business analysis training and skill assessment services. It was founded in 2020, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees. Its website is Apply tot his job