[Remote] Social Media Manager (Remote)- Hyatt Regency Aruba

Note: The job is a remote job and is open to candidates in USA. Hyatt is a hospitality company seeking a Social Media Manager to enhance the visibility and identity of its hotel restaurants, bars, and casino through strategic marketing campaigns. The role involves creating engaging content, managing social media channels, and driving commercial success through integrated marketing initiatives. Responsibilities • Working with the Director of Marketing and Communications, develop and execute annual social media marketing plans for the outlets, with a strong emphasis on promoting F&B – ensuring alignment with commercial targets and brand positioning • Be responsible for all brand, digital, and marketing activity across designated channels • Manage content creation for outlet social media (paid and organic), ensuring all posts are on-brand, timely, and within budget • Deliver targeted campaigns that drive both brand awareness and commercial results • Conduct ongoing market research to stay attuned to culinary trends, guest dining behaviors, and competitor activity in the local hotel, restaurant, casino, and wider hospitality scene. • Build strong local connections through influencer engagement and strategic partnership. • Support overall commercial goals of the Sales & Marketing department. • Collaborate closely with key departments to create campaigns that support outlet goals and enhance the guest experience • Track campaign performance and manage marketing budgets to optimize ROI Skills • Strong background in marketing, communications, or brand management within the hospitality or F&B industry • Skilled in multi-channel campaigns • Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals • Confident with digital tools and design software • Creative thinker with a sharp eye for brand storytelling and visual identity • Highly organized, proactive, analytical, and results-driven • Strong communicator who thrives in cross-functional, collaborative environments • Experience working with agencies, media partners, and influencers • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Strong creative and artistic skills with a proven ability to create, curate, and manage engaging content across various social media platforms • Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community • Proven experience managing social media platforms for a brand or organization • Excellent written and verbal communication skills • Strong understanding of social media best practices and trends • Proven understanding of brand marketing • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva • Experience with paid advertising across the Meta platform Company Overview • Hyatt is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation. It was founded in 1957, and is headquartered in Chicago, Illinois, USA, with a workforce of 10001+ employees. Its website is Apply tot his job