[Remote] Social Media Manager (Marketing Manager)
Note: The job is a remote job and is open to candidates in USA. HomeServices of America is seeking a Marketing Manager for Content who will plan, direct, and implement strategic internal and external content and communications. This role involves managing social media content, overseeing marketing programs, and training staff to enhance the company's communication strategies.ResponsibilitiesDevelop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, internal newsletters, blogs, email campaigns, sales presentations, case studies, and sales partner direct mail newslettersScript, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form contentStrategize and assist with implementation of leadership and executive social media and video contentAssist with training webinars, marketing/recruiting videos and other multimedia contentDirect the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profilesAssist with the supervision of marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors and administers appropriate marketing and advertising programsAssist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budgetAnalyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be usedManage the editorial calendar and monitor trends throughout the yearOversee reputation management of brand in social mediaDevelop and monitor content for adherence to the brand voice, style and tonePlan and direct the design of creative materials. Secure, where appropriate, legal approval for all advertising and sales promotional materialsWork with design and digital experts in creating content that improves SEOAssist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these eventsParticipate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of CompanyPerform other duties as requested or as needed to fulfill the purpose of the jobSkillsBachelor's degree in marketing, communications, business administration, journalism, or related field; or equivalent work experienceFour to six years of communications/marketing experienceTwo to three plus years of managing and executing social media strategyTwo plus years of demonstrated supervisory experienceStrong personal computer skillsExcellent oral and written communication skills, including presentation skillsStrong knowledge of major social media platforms, editing tools, best practices, and trendsProven ability to edit writing and proofreading contentProven ability with copywriting for marketing messages, taglines, etcProject management skills; ability to prioritize and handle multiple issues and projects concurrentlyOrganizational skillsStrong and proven ability to hit deadlinesEffective interpersonal skills and leadership abilitiesEffective analytical, problem-solving and decision-making skillsBenefitsFull suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)Company OverviewHomeServices is the residential real estate brokerage firm. It was founded in 1998, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 1001-5000 employees. Its website is http://www.homeservices.com/.