[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Ahrefs is a company that empowers people to do their best work without micromanagement. They are seeking a Brand Social Media Specialist who will craft engaging and humorous content for their social media platforms, ensuring the brand's voice is reflected accurately while driving engagement and awareness.ResponsibilitiesOwn our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and RedditTranslate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforwardStay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curveDevelop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural momentsRepurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impactExperiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reachCollaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectivesMonitor social performance and engagement metrics to understand what resonates and adapt strategies accordinglySkillsProven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behavioursExceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copyA natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communicationStrong editorial judgment and the ability to turn complex or technical topics into simple, compelling social contentSelf-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversightExperience working in the SaaS industry or with B2B tech brandsFamiliarity with Ahrefs' tools and the SEO/marketing landscapeSkills in basic image/video creation or editing for social mediaCompany OverviewAhrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals. It was founded in 2010, and is headquartered in Singapore, Central Region, SGP, with a workforce of 51-200 employees. Its website is https://ahrefs.com/about.