[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Netlify is a leading platform for building, deploying, and scaling modern web applications, and they are seeking a Social Media Manager to enhance their social presence. The role involves managing day-to-day social media activities, creating engaging content, and fostering community engagement to promote Netlify's offerings in the AI-driven development space.ResponsibilitiesOwn Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels. You’ll write, publish, reply, monitor, and engage from the company handles with speed, context, and careTake new features, product launches, change log updates, customer examples, and community activity and turn them into clear, useful posts builders understand and care aboutBuild and manage the social calendar by maintaining a content calendar that balances launches, education, builder spotlights, community moments, founder content, and timely conversations in the ecosystemMonitor the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially developers and vibe coders creating with AI tools and agentic workflowsSupport community and campaigns and help promote community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips and storytellingUse platform behavior and social algorithms to improve reach, engagement, and defined performance metrics. You’ll track what’s working and understand why. Then use that learning to drive better content, stronger builder engagement, and more product interestYou’ll manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows, while working with Dev Advocates, Product, and Support so Netlify’s public presence stays engaging, helpful, and timelySkills3+ years of experience managing social media for a technical, developer, AI, or product-led brandExperience managing high-volume brand handles, from publishing and engagement to monitoring and reportingDev-culture fluency and good public judgment. You know what earns trust and what builders take seriously. When threads move fast, you know when to reply accurately, and when to pull in helpEnough technical fluency to understand what Netlify ships and strong writing skills to explain it accurately and make it relevant to various audiencesStrong operating habits across calendars, intake, approvals, launch support, and reportingAn experimental, data-aware mindset where you love trying new tools or posting strategies. You can explain the 'why' behind the engagement rate and use that data to improve social performanceYou believe social media is an engagement model you build every day, not a calendar you fill outYou can speak to technical developers and vibe coders with equal respect, curiosity, and credibilityYou know how to make technical ideas feel clear, useful and human without dumbing them downYou pay attention to trending topics and what builders are saying, making, questioning, and sharingYou understand that social media should turn attention into engagement, engagement into trust, and trust into product interestYou're comfortable being both a public-facing presence and an operator behind the scenesYou live in social channels and have an appetite to track new formats, platform shifts and all the new algorithmsYou like moving fast, learning in public, and improving the way Netlify shows up over timeYou constantly test new formats, tools, and channels, then use those results to improve post and program performanceYou want to help Netlify show up with more relevance and personality in the AI-native development conversationBenefitsRobust benefitsParticipation in Netlify’s equity planCompany OverviewNetlify is the AI-native web development platform where agents and developers build together. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.netlify.com.