[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. KITSCH is a self-financed, female-owned global accessory brand seeking a Social Media Manager to enhance their online presence. The role involves content creation and community engagement across social platforms, particularly TikTok and Instagram, while embodying the brand's voice and aesthetic.ResponsibilitiesOwn day-to-day content creation and publishing across TikTok and Instagram. TikTok is the primary creative focus — you are ideating, shooting, and editing original content for the platform regularlyAppear on camera regularly. Comfortable leading videos, voiceovers, GRWM-style content, and real-time coverageDevelop and execute a content calendar that reflects the brand's tone: warm, accessible, and beauty-firstIdentify ongoing social-first content series that are brand-aligned but drive entertainment value for our audienceCapture and edit short-form video content. Comfortable working with trending audio, transitions, and formatsCollaborate with the Brand team to translate campaign concepts into social-native executionsIdentify and flag opportunities for real-time content or reactive moments. Stay ahead of trends, sounds, formats, and cultural moments relevant to the brandOwn and grow KITSCH's community presence across Instagram, TikTok, and any relevant emerging platformsDevelop a content strategy that keeps followers engaged, informed, and close to the brandMonitor and engage with the KITSCH community across platforms with a warm, on-brand voiceTrack and report on community performance metrics. Use data to inform what's working and what's notSkills1-3 years managing social for a consumer brand, beauty brand, or similar — or you are a full-time content creator with a track record of building and engaging an audienceDeeply fluent in TikTok. You know what's trending before it trends, and you understand what makes content stop a scrollConfident and natural on camera. You don't need a lot of direction to show up wellStrong aesthetic eye. You understand the KITSCH world: fun, accessible, beauty-first, and community-drivenScrappy and resourceful. You can create compelling content with a phone and good instinctsYou write well. Short-form captions, community replies, and brief copy are a strengthFlexible and calm under pressure. Launches, last-minute pivots, and fast-moving schedules don't rattle youComfortable with flexible hours. Social media doesn't keep office hoursSelf-directed. You don't need hand-holding to execute, but you communicate proactivelyBackground in beauty, personal care, or lifestyle is strongly preferredCompany OverviewKitsch manufactures and markets hair accessories and beauty products through retail stores across the globe. It was founded in 2010, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.mykitsch.com.