[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. HeartStamp Inc. is an AI-powered greeting card and invitation platform reinventing how people send heartfelt moments. They are seeking a hands-on social operator to manage organic social media across various channels, collaborate on content creation, and engage with the community to drive growth.ResponsibilitiesOrganic social across Instagram, TikTok, Pinterest, Facebook, Threads, and X. You create, schedule, publish, and engage dailyContent creation using our own platform: you'll use HeartStamp to design cards and invitations as social content, showcasing the product in the wild. We will give you support with Graphic designers, AI video producers and video editorsCollaboration with our contracted graphic designer and creative lead on ideation and production of carousels, short-form video, and feed postsUGC creator and AI video producer outreach: identify, recruit, brief, negotiate, and manage micro-influencers, UGC creators, and AI video talent. Track deliverables and ROI. Build and maintain the creator databasePinterest strategy: pin creation, board strategy, seasonal content planning. Critical discovery channel for our audienceContent pillar ideation: define and evolve the editorial framework that holds our feeds togetherCommenting and follow strategy: drive community growth through proactive engagement, not just posting and ghostingCommunity management: represent HeartStamp authentically on Reddit, forums, and niche communities. Monitor mentions and sentiment. We will bring on community support later this summerScheduling and publishing across platforms using tools like Iconosquare, Sprout Social, Later, or equivalentsWeekly organic performance reports: what's working, what's not, what we're changing next weekCreator analytics and management through Insight IQ and similar toolsTight collaboration with our paid advertising specialist so organic and paid amplify each otherSkills3 to 6 years hands-on social media execution (not just strategy, you've pressed publish thousands of times)Strong copywriting: ad headlines, captions, video scripts, push notifications. Fast, punchy, on-brandFluency in Adobe Creative Suite, Canva, and CapCut ProWorking knowledge of AI creative tools: GPT Image, Nano Banana (Gemini 3 Image), and a willingness to experiment with whatever ships next monthExperience with social management and analytics platforms (Metricool, Sprout Social, Later, Buffer, native platform dashboards)Creator and influencer management chops with a track record of measurable ROIPinterest fluency: you understand it as a discovery engine, not 'another social channel'Self-starter who ships fast, iterates on data, and doesn't wait for perfectionPortfolio of past campaigns with real KPIs, not just pretty screenshotsExperience with Eleven Labs (AI voice) and Seedance (AI video) or similar generative video toolsStartup or early-stage experience where you built social from scratchD2C, ecommerce, gifting, stationery, or occasion-driven commerce backgroundExperience marketing to millennial moms or the gifting audienceAI tools fluency beyond the basicsBenefitsEquityWe will give you support with Graphic designers, AI video producers and video editors.We evaluate fit and performance at 90 days with clear, mutually agreed KPIs set in your first two weeks.Company OverviewHeartStamp is reinventing the $30B greeting card industry with AI. It was founded in 2025, and is headquartered in Las Vegas, NV, US, with a workforce of 11-50 employees. Its website is https://www.heartstamp.com.