[Remote] Social Media Lead

Note: The job is a remote job and is open to candidates in USA. Chainlink Labs is an industry-standard oracle platform powering decentralized finance (DeFi). As a Social Media Lead, you'll be responsible for defining and executing Chainlink's social media strategy across various platforms, enhancing the brand's voice and engagement within the crypto community.ResponsibilitiesOwn end-to-end social strategy and execution across X, LinkedIn, Instagram, TikTok, YouTube, and emerging platformsDefine Chainlink's voice, point of view, and channel-by-channel social media playbookWrite copy, produce/edit short-form video, ship posts, schedule, and monitor performance dailyOperate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgmentDrive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintechLead the social strategy for major launches, partnerships, conferences, and announcements end-to-endIdentify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticalsHelp stand up a lightweight, AI-augmented production stack so one person to ship at the volume and quality of a much larger teamReport on what's working, eradicate what isn't, and continuously raise the creative and performance barSkills5+ years owning social media for a high-growth crypto brand, with a clear track record of growing a channel by your own hands, not just by directing othersYou are a doer, not a talker. You prefer taking ownership and driving results over sitting in alignment meetings or creating endless strategy docsDemonstrably crypto-native: you live on Crypto Twitter, you read the timeline before your email, and you can speak fluently about Chainlink, DeFi, stablecoins, RWAs, and the broader ecosystemStrategist and executor: you write the strategy doc and then write the posts. Comfortable shipping dailyElite writing, editing, and judgment under real-time pressureStrong portfolio of content you personally created, including posts, threads, short-form video, and campaigns with metricsTrack record of growing audiences and driving engagement on X specifically as well as other key channels such as LinkedIn, YouTube, Instagram, TikTok, etcDeep fluency with AI tools across the social workflowExceptional organization and attention to detail; able to run dozens of parallel workstreams without dropping ballsSelf-starter who thrives in a fast-paced, ambiguous, ship-every-day environment where the bar is high and the work is hands-onExperience building a social presence from zero (or near-zero) to a meaningful brand channelHands-on short-form video production and editing (CapCut, Premiere, Descript, or equivalent)Existing relationships with creators, KOLs, and influencers in cryptoExperience operating within an infrastructure brand where the audience spans retail, institutions, and developersExperience working directly with senior executives on personal brand and thought-leadership contentCompany OverviewChainlink Labs provides open-source blockchain oracle solutions and specializes in the development and integration of chainlink. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://chainlinklabs.com/.