[Remote] Social Media Coordinator

Note: The job is a remote job and is open to candidates in USA. UC Santa Cruz is a public university known for its innovative and experimental approach to education. The Social Media Coordinator will support UC Scout's outreach and marketing efforts by creating and managing strategic social media content across various platforms, enhancing awareness of UC Scout's programs and services. Responsibilities Creates and maintains original, on-brand social media content across established platforms (including, but not limited to: Facebook, Instagram, LinkedIn, and TikTok) Writes clear, engaging copy with strong attention to tone, voice and audience Ability to create content of all kinds, including long and short-form writing, photographic, graphic and video using standard tools Adapts content for platform- and audience-specific best practices and accessibility standards Explores new social networks to reach target audiences and recommends improvements in how social media is used Ensures all content complies with copyright law, platform policies, FERPA and UC guidelines Secures appropriate permissions and releases for student images, video and testimonials Verifies rights for music, graphics, photography and third-party content prior to publication Collaborates with leadership to manage sensitive communications and mitigate reputational risk Maintains organized asset libraries, content calendars and documentation of social media processes Ensures security and appropriate access controls for all social media accounts Leverages emerging technologies, such as AI-assisted tools, as approved by UC Scout, to improve efficiency in content ideation, drafting, editing, and asset generation, while ensuring accuracy, originality, and compliance with UC Scout guidelines Develops and implements social media plans to support marketing campaigns across relevant platforms Evaluates short and long-term social media plans, updates and modifies as needed to meet organizational goals in alignment with leadership Analyzes performance data to inform strategic adjustments and improve audience growth, engagement and conversions Works to achieve established KPIs in consultation with UC Scout leadership Aligns social media strategy with broader enrollment, outreach and SEO initiatives Manages paid social campaigns, including budget allocation, audience targeting and performance optimization Monitors social media channels for comments, messages and mentions Responds to inquiries, feedback, and basic customer service issues in a timely manner and in consultation with relevant departments Supports crisis communication efforts in coordination with leadership when necessary Fosters positive community interactions and engagement Collaborate with marketing, outreach, and design partners to support campaigns and initiatives Repurpose content across channels and formats to maximize reach and efficiency Stays current with social media trends, platform changes and emerging content formats Applies accessibility and brand guidelines to all content Explores collaborations and partnerships with aligned accounts to achieve established goals Identifies and cultivates strategic partnerships, ambassadors and aligned accounts to expand reach and credibility Skills Bachelor's degree in related area and / or equivalent experience / training Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way Thorough understanding of technical language and best practices related to social media communication Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs Strong technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities Advanced interpersonal communication skills Strong skills to develop and implement original ideas and correctly identify and effectively solve problems Strong skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives Thorough understanding of applicable rules and regulations for web communications Benefits Full benefits Company Overview Waco Tribune-Herald is a newspapers company that offers news, entertainment, and sports updates In Texas. It was founded in 1892, and is headquartered in Waco, Texas, USA, with a workforce of 51-200 employees. Its website is