[Remote] Social Media & Content Manager

Note: The job is a remote job and is open to candidates in USA. Andover Properties is a rapidly growing investment firm specializing in alternative real estate asset classes. They are seeking an experienced Social Media & Content Manager to lead social media strategy, content creation, and community engagement for their car wash and storage brands across multiple platforms.ResponsibilitiesOwn and manage accounts across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Google Business Profile for both brands and all locationsDevelop and maintain monthly/quarterly content calendars aligned with brand goals, seasonal promotions, and location-level needsPlan and execute paid and organic campaigns; coordinate with marketing leadership on budget, targeting, and performanceTrack KPIs (reach, engagement, follower growth, conversions) and provide regular reporting to the VP of MarketingServe as primary in-house designer -- producing social posts, ads, flyers, signage, and branded collateral using Canva and supporting toolsProduce original photo, video, and graphic content optimized per platform (Reels, TikTok, Shorts, static, stories)Leverage AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) to accelerate ideation, copywriting, and image generation without sacrificing qualityMaintain organized digital asset libraries and brand kits across both brandsMonitor and respond to comments, DMs, reviews, and customer feedback across all platforms in a timely, on-brand mannerEscalate operational issues or complaints to the appropriate site managers and stakeholdersSurface user-generated content and build community engagement around both brandsManage projects, approvals, and content workflows in monday.com; communicate via Microsoft Teams and OutlookPartner with location managers to capture authentic, location-specific contentCoordinate with external vendors, photographers, or freelancers as neededSkills5-7 years of professional social media experience managing a large, multi-location, or franchise brandStrong portfolio of social content, campaigns, and branded creative work across platforms and formatsProven ability to produce in-house design work without routine outsourcingDemonstrated experience leveraging AI tools to multiply content outputExperience managing customer feedback, reviews, and community engagement on behalf of a brandExcellent written communication skills; able to adapt tone across two distinct brandsHighly organized with strong project management skills across multiple priorities and stakeholdersAdvanced Canva proficiency (templates, brand kits, team workflows, Canva AI). Strong design fundamentals -- layout, typography, color, hierarchyAbility to design across formats: digital social, print signage, large-format, and in-location materials. Short-form video editing (Reels, TikTok, Shorts); Adobe Creative Suite a strong plusHands-on experience using AI for copywriting, image generation, video editing, and workflow automation at scale. Skilled prompt writer with brand-safety awarenessNative fluency in Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Google Business ProfileSocial management platforms (Sprout Social, Hootsuite, Later, or Meta Business Suite). Proficiency in monday.com and Microsoft 365Comfortable interpreting analytics dashboards and building clean, executive-ready reportsBackground in multi-location, franchise, consumer services, hospitality, or retail industriesFamiliarity with paid social advertising and basic media buyingExperience producing signage or print collateral in addition to digital assetsBenefitsGenerous Paid Time OffHealth, Vision Dental and 401(k) and match optionsFully remote work environmentCompany OverviewAndover Properties is a real estate company. It was founded in 2002, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.andoverprop.com/.