[Remote] Social Media and Influencer Lead

Note: The job is a remote job and is open to candidates in USA. Easy Healthcare Corporation is a fast-growing health tech company that produces the Easy@Home line of health products and the Premom ovulation tracking app. They are seeking a self-starter marketer for the Social Media and Influencer Lead role, responsible for managing influencer marketing campaigns, growing brand awareness, and driving app installs through social media strategy and partnerships with relevant influencers.ResponsibilitiesOwn social media strategy and execution with a focus on growing brand awareness and driving organic app installs and product discovery for Premom and Easy@Home across Instagram, TikTok, X, Facebook, YouTube, and emerging platformsCreate original content (captions, short-form video, static assets) and coordinate content from internal medical experts (nurses, doctor) who appear on camera as brand voices. Brief creators, review output, and ensure alignment with brand voice and compliance standardsBuild and manage AI-powered workflows for content scheduling, publishing, and production. Identify opportunities to use AI tools to increase output quality and volume without increasing headcountAnalyze performance data weekly and monthly (engagement, reach, conversions, app installs) to identify what's driving results and what's not. Turn data into clear actions, not just reportsMonitor trends, social conversations, and competitor activity in the TTC (trying to conceive) and fertility space. Move quickly on content opportunities that can drive reach and acquisitionModerate and engage with the community across all platforms. Build genuine conversation that strengthens brand loyalty and encourages organic sharingContinuously test new formats, hooks, platforms, and content types. Track experiments with measurable outcomes and scale what worksIdentify, vet, and partner with influencers and micro-influencers whose audiences align with Premom's users. Own the full relationship lifecycle with a focus on partnerships that drive measurable app installs and product sales, not just impressionsBuild and manage influencer campaigns end to end: briefing, content coordination, approval, posting, and performance tracking. Every campaign should have clear KPIs tied to acquisition or engagement outcomesManage the affiliate program: optimize commission structures, recruit new affiliates, and run gifting and seeding campaigns that convert to trackable resultsAnalyze campaign ROI across influencer and affiliate channels. Use data to double down on what's working and cut what isn'tStrengthen relationships with brand advocates and community voices in the fertility and women's health space to generate authentic user-generated content that promotes Premom and Easy@Home productsSkillsBachelor's degree or higher in Communications, Marketing, or a related field3+ years working in social media and/or influencer marketing for a high-growth B2C brand or health tech company (required)Proven track record of growing social channels with measurable impact on user acquisition, app installs, or product sales, preferably in women's health or mobile app categoriesActive daily use of AI tools (ChatGPT, Claude, Midjourney, CapCut AI, or equivalent) with specific examples of how AI has improved your output, efficiency, or resultsExperience building AI-powered content or publishing workflows is a strong plusStrong analytical skills with the ability to pull insights from platform data, track KPIs, and make decisions based on what the numbers showComfortable working in Meta Ads Manager, TikTok Ads Manager, and analytics dashboardsDeep knowledge of TikTok, Instagram, YouTube, and emerging platform trends, algorithms, and best practices, with a strong grasp of what drives engagement and conversion on eachExperience coordinating content production across teams, including briefing non-marketing colleagues and managing content review workflowsExcellent communication skills, both written and verbal, with the ability to work asynchronously across US, India, and China time zonesSelf-motivated with a bias toward action. Able to work under pressure with changing priorities and minimal supervisionCompany OverviewEasy Healthcare Corporation is the parent company behind the Golden Pair — easy@Home and Premom — a uniquely integrated fertility ecosystem that combines reliable at-home testing hardware with intelligent AI-powered digital insights. It was founded in 2013, and is headquartered in Ridge, Maryland, USA, with a workforce of 51-200 employees. Its website is https://healthcare-manager.com.Company H1B SponsorshipEasy Healthcare Corporation | easy@Home, Premom has a track record of offering H1B sponsorships, with 3 in 2022. Please note that this does not guarantee sponsorship for this specific role.