[Remote] Social Media and Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Bamboo Works is a company seeking a versatile and results-oriented Social Media & Digital Marketing Specialist to support a leading Finance and Automotive Brokerage. The role involves maintaining the brand’s social presence, executing Meta campaigns, and supporting broader marketing efforts such as email marketing and landing page creation.ResponsibilitiesSchedule and post organic content, managing a consistent content calendar for Facebook and InstagramSet up, monitor, and optimize Meta campaigns. You will be responsible for the technical setup and ongoing performance tracking within Ads ManagerImplement A/B testing on ad creatives, copy, and audiences to measure performance and improve resultsAssist in creating engaging captions, hashtags, and visuals using Canva (utilizing existing templates)Utilize basic video editing skills to create simple, engaging multimedia content (Reels, Stories, or GIFs) for social feeds and adsSet up email marketing campaigns and design high-converting landing pagesDraft compelling copy for social posts, emails, and various marketing materials tailored to the finance and automotive sectorsSkills3+ years of experience in managing social media, and creating Meta advertising campaigns from within Ads ManagerDirect experience with A/B testing and campaign optimization, you know how to interpret data to make creative decisionsProficiency in Canva (or equivalent) and basic video editing/multimedia skills for social-first contentExperience with email platforms (Brevo, Klaviyo) and landing page tools (GoHighLevel, Leadpages, or similar)Strong understanding of paid campaign metrics (CTR, Engagement, Impressions, Conversion Rate)Exceptional English communication skills, both written and spokenPrevious experience in Finance or Automotive marketingBasic understanding of SEO principles and familiarity with CRM integrationsCompany OverviewAt Bamboo Works, we make hiring overseas easy, accessible, and affordable. It was founded in 2022, and is headquartered in Dubai, AE, with a workforce of 51-200 employees. Its website is https://bambooworks.io/.