[Remote] Social Media and Content Manager

Note: The job is a remote job and is open to candidates in USA. ForceBrands is a next-generation consumer products platform focused on building and scaling category-defining beauty, wellness, and lifestyle brands. They are seeking a highly creative Social Media & Content Manager to own and elevate their organic social presence across platforms like TikTok, Instagram, and YouTube, while defining the brand's social voice and executing content strategies to drive engagement and growth.ResponsibilitiesOwn and evolve the organic social strategy as a key brand growth channelEstablish a clear social point of view, content strategy, and role within the broader brand ecosystemIdentify and scale high-impact growth opportunities across creators, content formats, cultural moments, and emerging platformsAnalyze performance data to generate actionable insights and optimize content performanceBuild a test-and-learn approach to improve engagement, reach, and brand affinityPartner cross-functionally to integrate social into product launches, campaigns, retail moments, and commerce initiativesOwn planning and execution of the organic social calendar across Instagram, TikTok, and YouTubeDevelop weekly and monthly content calendars aligned with product launches, campaigns, and seasonal prioritiesCreate platform-specific content strategies tailored to TikTok, Reels, and YouTube ShortsTranslate product benefits, ingredient stories, beauty routines, and wellness education into engaging, scroll-stopping contentMaintain a consistent posting cadence aligned with business objectivesOptimize captions, hooks, and creative formats based on platform best practicesSchedule and publish content while ensuring accuracy across channelsIdentify storytelling opportunities and recommend new content initiativesCreate and edit social content using Canva, CapCut, InShot, or similar toolsDevelop stories, carousels, motion graphics, thumbnails, and short-form video assetsRepurpose creator and user-generated content for organic social usePartner with creative and influencer teams to maximize content performanceMaintain a library of approved assets, templates, and creative resourcesDefine and execute the brand voice across all social platforms: elevated, approachable, educational, and culturally relevantRespond to comments and direct messages in a timely, thoughtful mannerEngage authentically in relevant conversations and cultural momentsMonitor audience sentiment, recurring questions, and community feedbackShare consumer insights with internal teams to inform marketing and product decisionsEscalate customer concerns or sensitive issues when necessaryUtilize AI tools such as Midjourney, Runway, Jasper, or similar platforms to enhance content creation and creative outputStay informed on emerging trends in AI-generated content and digital storytellingBalance efficiency and automation while maintaining a highly authentic brand voiceSupport and execute in-person brand activations and community experiencesPlan and host intimate, high-impact events designed to deepen consumer engagement and brand loyaltyHelp transform digital audiences into long-term brand advocates and community membersSkillsHigh growth CPG experienceHighly creative, culturally connected, and digitally nativeAbility to define the brand's social voiceCreate and execute content strategies that drive engagement and growthCultivate a passionate online and offline communityCombine strategic thinking with hands-on executionThrive in fast-paced environmentsUnderstand how to translate culture, trends, and beauty and wellness storytelling into high-performing social contentOwn and evolve the organic social strategy as a key brand growth channelEstablish a clear social point of view, content strategy, and role within the broader brand ecosystemIdentify and scale high-impact growth opportunities across creators, content formats, cultural moments, and emerging platformsAnalyze performance data to generate actionable insights and optimize content performanceBuild a test-and-learn approach to improve engagement, reach, and brand affinityPartner cross-functionally to integrate social into product launches, campaigns, retail moments, and commerce initiativesOwn planning and execution of the organic social calendar across Instagram, TikTok, and YouTubeDevelop weekly and monthly content calendars aligned with product launches, campaigns, and seasonal prioritiesCreate platform-specific content strategies tailored to TikTok, Reels, and YouTube ShortsTranslate product benefits, ingredient stories, beauty routines, and wellness education into engaging contentMaintain a consistent posting cadence aligned with business objectivesOptimize captions, hooks, and creative formats based on platform best practicesSchedule and publish content while ensuring accuracy across channelsIdentify storytelling opportunities and recommend new content initiativesCreate and edit social content using Canva, CapCut, InShot, or similar toolsDevelop stories, carousels, motion graphics, thumbnails, and short-form video assetsRepurpose creator and user-generated content for organic social usePartner with creative and influencer teams to maximize content performanceMaintain a library of approved assets, templates, and creative resourcesDefine and execute the brand voice across all social platformsRespond to comments and direct messages in a timely, thoughtful mannerEngage authentically in relevant conversations and cultural momentsMonitor audience sentiment, recurring questions, and community feedbackShare consumer insights with internal teams to inform marketing and product decisionsEscalate customer concerns or sensitive issues when necessaryUtilize AI tools such as Midjourney, Runway, Jasper, or similar platforms to enhance content creationStay informed on emerging trends in AI-generated content and digital storytellingBalance efficiency and automation while maintaining a highly authentic brand voiceSupport and execute in-person brand activations and community experiencesPlan and host intimate, high-impact events designed to deepen consumer engagement and brand loyaltyHelp transform digital audiences into long-term brand advocates and community membersA digital native who spots trends before they become mainstreamDeeply knowledgeable about TikTok, Instagram Reels, and creator-led content ecosystemsPassionate about beauty, wellness, lifestyle, and consumer cultureAI-savvy and excited about leveraging technology as a creative acceleratorComfortable both on camera and leading in-person community experiencesA self-starter capable of independently managing projects from concept through executionHighly creative with strong instincts for storytelling, content creation, editing, and visual aesthetics4–6 years of experience in social media and community managementExperience working with high-growth beauty, wellness, lifestyle, or consumer brandsStrong proficiency with Canva, CapCut, InShot, or similar editing platformsExperience incorporating AI tools into content creation workflowsFamiliarity with influencer marketing and UGC strategiesExceptional written communication and community engagement skillsCompany OverviewForceBrands is a staffing and recruiting company providing food, beverage, and beauty professionals. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://forcebrands.com.