[Remote] Social Media Advertising Strategist (Remote US)-Future Opening

Note: The job is a remote job and is open to candidates in USA. Directive Consulting is the leading B2B marketing agency focused on delivering measurable results for their clients. The Paid Strategist role involves managing client relationships, creating strategies for social media advertising, and optimizing paid media campaigns to ensure client satisfaction and growth.ResponsibilitiesOversee and lead a collection of Social Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamicBuild strategies for clients each quarterHave the ability to create, maintain, and optimize budgets for paid media campaignsDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedUnderstand the value of Programmatic campaignsDrive cross-sells, upsells and referrals via client relationships and professional networkExecute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROISkills2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etcProven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you're a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou're quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededBenefitsMedical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependentsAccess to certified therapists through Spring Health, membership to HeadspacePhysical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual careUnlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveTraditional and Roth 401(k) with a 3% company matchAnnual bonus based on tenure, which scales in total amount over timeAbility to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, CaliforniaOperate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessaryReasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functionsIf you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected] OverviewDirective is a B2B and enterprise search marketing agency that companies trust to scale their business. It was founded in 2014, and is headquartered in Irvine, California, USA, with a workforce of 51-200 employees. Its website is http://directiveconsulting.com.