[Remote] Social Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. HH Global is a global leader in responsible marketing activation services, helping recognized brands achieve measurable impact. The Social Marketing Strategist will develop and execute high-impact social marketing strategies focusing on the US and LATAM markets, ensuring brand consistency and performance optimization across campaigns.ResponsibilitiesDevelop comprehensive social marketing strategies that align with the client’s brand goals, product launches, and overall marketing objectives for the US and LATAM regionsTranslate high-level marketing briefs into actionable social media strategies, identifying optimal platforms, audience targeting, content formats, and distribution plansConduct in-depth market and competitive analysis to identify trends, audience insights, and performance benchmarks to inform strategyEnsure all social marketing output maintains brand consistency and adheres to regional cultural nuances, especially for the diverse LATAM marketsServe as the strategic bridge between the in-house creative team and external media/marketing teamsChampion the integration of generative AI tools and other emerging technologies into the creative process to optimize workflow, accelerate asset production, and develop innovative, high-impact digital marketing assets (e.g., dynamic creative optimization, personalized content at scale)Collaborate with creative teams to ideate and develop campaign concepts that are inherently social-first and designed for maximum engagement and conversionDefine specific asset needs (copy, visual, video) for various campaign tiers (ATL, BTL, TTL) and social platforms (e.g., TikTok, Instagram, X, YouTube, LinkedIn)Oversee the execution of social campaigns, ensuring timely delivery and strategic alignment across all touchpointsDefine key performance indicators (KPIs) and utilize performance data to continually optimize campaigns toward maximizing revenue, customer acquisition, and return on investment (ROI)Prepare and present performance reports to stakeholders, translating complex data into clear, strategic insights and actionable recommendationsManage a calendar of social activities, ensuring optimal frequency, timing, and integration with broader marketing effortsSkills5+ years of experience in social media strategy, digital marketing, or a related field, preferably within an in-house agency, creative agency, or a fast-paced technology companyDemonstrated expertise in developing and executing marketing campaigns for the US and LATAM marketsFluency in Spanish and/or Portuguese is highly desirableProven ability to manage multi-tiered campaigns (ATL, BTL, TTL) and understand the distinct strategic needs of eachDeep, current knowledge of all major social media platforms, their ad products, best practices, and evolving algorithmsStrong analytical skills with the ability to interpret data from social listening, platform analytics, and media performance reports to derive actionable insightsComfortable and proficient in utilizing AI tools (e.g., generative AI for image, video, or copy production) to enhance creative output, drive efficiency, and scale marketing effortsExceptional communication and presentation skills, capable of conveying complex strategies simply to executive-level stakeholdersCreative mindset paired with a disciplined, analytical approach to problem-solvingAbility to thrive in a fast-paced, high-pressure environment and manage multiple priorities simultaneouslyStrong collaborative spirit and experience working effectively with cross-functional teams (Creative, Media, Product Marketing, Regional Sales)Company OverviewHH Global is the trusted marketing execution partner of the world’s leading brands. It was founded in 1991, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is http://www.hhglobal.com/.