Remote Social Listening and Engagement Virtual Assistant

Remote Full-time
Join the Avila Beach Hotel Curacao Team and Contribute to a Meaningful Mission! We are seeking a highly skilled and proactive Social Listening and Engagement Virtual Assistant to support our hotel in monitoring and engaging across key social media platforms. As a remote team member, you will have the opportunity to work independently and as part of a dynamic team, driving success and enhancing our online presence.
This part-time position (10 hours per week) offers a competitive salary and the chance to work with a renowned brand in the travel industry. If you have a strong understanding of social media trends, excellent communication skills, and the ability to represent our brand professionally and engagingly, we encourage you to apply.

Job Objective: Enhance the Avila Beach Hotel's online presence and brand reputation through strategic social listening and engagement, aiming to increase website traffic by 10% and boost direct bookings by 5% within the next six months.
Key Responsibilities:

Social Listening and Monitoring: Monitor conversations, mentions, and reviews related to the Avila Beach Hotel and the Caribbean travel industry, conducting sentiment analysis and competitor research to inform strategies.
Engagement and Community Management: Actively engage with users on platforms like TripAdvisor, Reddit, and Facebook, fostering a community atmosphere and promoting direct engagement with potential guests.
Content and Strategy Development: Collaborate with the marketing team to develop content strategies based on social listening insights, identifying content gaps and recommending new blog articles or updates to enhance user experience and SEO.
Reporting and Analysis: Provide daily reports on key findings, achievements, and engagement metrics, conducting monthly analyses to inform future actions and recommend strategies for website optimization and user experience improvements.
Brand Reputation and Crisis Management: Monitor for potential PR crises or negative sentiment, working with the marketing team to develop response strategies and managing the hotel's brand reputation online.

Required Skills and Qualifications:

Proven experience in social media management, community engagement, or a similar role
Familiarity with social listening tools and analytics software
Excellent communication skills, both written and verbal, with a strong understanding of online etiquette
Ability to analyze data, identify trends, and make data-driven recommendations
Self-motivated with the ability to work independently and as part of a team
Knowledge of the travel industry and Curacao's tourism market is a plus

Tools and Software:

Social Listening: Brandwatch, Mention
Analytics: Google Analytics
Engagement: Platforms like TripAdvisor, Reddit, Facebook, and WhatsApp groups

Simple Application Process
Ready to join our team? Click Apply Now and we'll be in touch soon!

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