[Remote] SEO/AEO Strategist

Note: The job is a remote job and is open to candidates in USA. BetterHelp is on a mission to remove barriers to therapy and make mental health care accessible to everyone. As the SEO/AEO Strategist, you will develop and execute strategies to improve visibility across search engines and AI-powered search experiences, while driving qualified user acquisition for the company. You will analyze performance, manage content initiatives, and collaborate with various teams to enhance content quality and optimize growth.ResponsibilitiesDevelop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiencesBuild, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolioIdentify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potentialEnsure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for usersStay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendationsServe as the primary owner of SEO and AEO performance reporting across the organizationDevelop and maintain dashboards, reports, and performance summaries for leadership and key stakeholdersMonitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performanceMeasure the impact of optimization initiatives and provide data-driven recommendations for future improvementsCommunicate key trends, risks, opportunities, and strategic insights on a recurring basisConduct ongoing analysis of content performance, competitor strategies, and search visibilityIdentify content gaps, emerging topics, and opportunities to improve topical authority and search performanceEvaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankingsPartner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomesLeverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performanceAnalyze performance data to identify and prioritize content refresh opportunities for upcoming sprintsMaintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunityRecommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growthCollaborate cross-functionally to ensure optimization efforts align with broader business objectivesSkills4+ years of experience in SEO, content strategy, organic growth, or a related fieldExperience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assetsExperience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environmentsStrong understanding of E-E-A-T principles and modern search quality frameworksExperience optimizing content authored, reviewed, or validated by credentialed expertsDemonstrated experience analyzing search performance and translating insights into optimization strategiesExperience building and maintaining dashboards and reporting for stakeholders and leadership teamsExperience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO toolsStrong project management, prioritization, communication, and stakeholder management skillsExperience working directly within mental health, healthcare, wellness, or telehealth content environmentsExperience building AI-powered, human-in-the-loop workflows for content optimizationExperience managing enterprise-level content libraries and large-scale content refresh programsExperience with Looker Studio, Tableau, or other business intelligence platformsUnderstanding of conversion rate optimization and content performance measurementBenefitsRemote work with regular in-person bonding experiences sponsored by the companyCompetitive compensationHolistic perks program (including free therapy, employee wellness, and more)Excellent health, dental, and vision coverage401k benefits with employer matching contributionThe chance to build something that changes lives – and that people loveAny piece of hardware or software that will make you happy and productiveAn awesome community of co-workersPerformance bonusExtensive benefits listed here (subject to eligibility requirements): [Teladoc Health Benefits 2026](https://s3.amazonaws.com/images.teladoc.com/aem_assets/documents/Teladoc-Health-2026-BAAG-Recruiting.pdf)Company OverviewBetterHelp is an online counseling platform that connects its members to licensed therapists. It is a sub-organization of Teladoc Health. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.betterhelp.com.