[Remote] SEO/AEO Manager Job Details | Acuity Inc.

Note: The job is a remote job and is open to candidates in USA. Acuity Inc. is a market-leading industrial technology company focused on innovative products and services. The SEO/AEO Manager will shape the company's visibility across search and AI platforms, driving traffic and authority while collaborating with various teams to optimize content for modern search behavior.ResponsibilitiesDevelop SEO/AEO strategy aligned to business goalsConduct keyword and query research, including conversational searchUse data to identify opportunities and guide optimizationPartner with stakeholders to align search with campaignsCreate SEO content briefs (keywords, structure, linking)Optimize pages and assets for search and answer enginesStructure content for clear, answer-first deliveryPartner with writers on AI-optimized and snippet-ready contentManage content roadmap and prioritiesAudit and refresh content for performanceOptimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)Implement schema and structured formats (FAQ, etc.)Align content to conversational queriesIdentify featured snippet and answer box opportunitiesMonitor and apply emerging AI search trendsPartner with developers on crawlability, indexation, and performanceManage technical SEO (schema, speed, redirects, sitemaps, canonicals)Conduct audits and resolve technical issuesEnsure site architecture supports search and AI discoveryDefine and track KPIs (rankings, traffic, conversions, visibility)Analyze performance using analytics and SEO toolsDeliver insights and recommendationsReport on impact tied to business outcomesSkillsMinimum of 2 years of experience in SEO, search marketing, or digital optimizationProven ability to improve organic performance and search visibilityExperience using data to drive recommendationsStrong analytical mindset with ability to translate data into strategyDeep understanding of search algorithms, ranking factors, and user intentAbility to identify growth opportunities and prioritize initiativesExperience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)Understanding of HTML, CMS platforms, and website architectureKnowledge of structured data/schema and technical SEO best practicesExperience optimizing content for SEO and AI-driven searchUnderstanding of semantic search, EEAT, and content structureAbility to align content with user intent and journeysStrong cross-functional collaboration skillsClear communicator to technical and non-technical stakeholdersExperience working with writers, developers, and marketing teamExperience with AEO or AI search platformsKnowledge of structured data, semantic search, and AI-driven content strategiesExperience in B2B or complex service/product environmentsFamiliarity with UX and content strategy principlesBenefitsHealth careDental coverageVision plans401K benefitsCommissions/incentive compensation depending on the roleCompany OverviewWhiteOptics™ develops and manufactures the patent-pending WhiteOptics™ Reflector based on a highly reflective plastic substrate. It was founded in 2009, and is headquartered in Conyers, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.whiteoptics.com.