[Remote] SEO Manager

Note: The job is a remote job and is open to candidates in USA. Tree Care Marketing Solutions is a fast-growing digital marketing agency serving the tree care industry, seeking an SEO Manager to lead their SEO function. This hands-on leadership role involves developing and executing SEO strategies, managing client accounts, and ensuring high-quality execution from the SEO team.ResponsibilitiesDevelop and own the SEO strategy for each client account, integrating local SEO, technical SEO, content recommendations, and emerging AEO/AI search opportunitiesTranslate client business goals into measurable SEO objectives and quarterly roadmapsPartner with the Marketing Strategist to ensure SEO strategy aligns with broader marketing plansStay current with algorithm updates, AI search developments, and tree-care-industry-specific local search trendsPersonally own and execute SEO work for a defined portfolio of accountsConduct local SEO and technical SEO audits, GBP optimizations, citation cleanup, on-page recommendations, and reporting for assigned accountsTake the most complex, highest-value, or most-at-risk accounts as a priorityUse direct execution experience to inform team standards, SOPs, and trainingManage the SEO Specialist and SEO Assistant: assign work, set priorities, review deliverables, and provide coaching and feedbackEstablish and maintain QA standards for all SEO deliverables across the teamIdentify skill gaps and capacity issues; communicate proactively with the Head of Operations about hiring or training needsDocument SOPs and refine processes as the team growsConduct regular 1:1s with direct reportsLead SEO strategy calls for direct portfolio accounts; join calls for team-managed accounts as the SEO expert when neededTranslate SEO performance data into executive-ready narratives that connect SEO activity to leads and revenueSupport the Sales team with site analysis, SEO audits for prospects, and participation in sales callsHandle escalations involving SEO performance, ranking issues, or client concernsDefine and maintain the SEO scorecardOversee monthly and quarterly client reporting; review reports prepared by the team for accuracyBuild and maintain reporting dashboards (TCMS Analytics Dashboard, Looker Studio, GBP Insights)Conduct portfolio-level analysis to identify patterns, risks, and opportunitiesSkills5+ years of hands-on SEO experience with at least 2 years managing or mentoring SEO team membersMust be able to do the work, not just direct itAgency experience strongly preferredTree care, home services, or other local-service-business industry experience is a significant plusLocal SEO strategy and implementation: AdvancedGoogle Business Profile management at scale (multi-location): AdvancedTechnical SEO fundamentals (site architecture, indexation, schema, Core Web Vitals): AdvancedAEO / AI search optimization (Google AI Overviews, ChatGPT, Perplexity): Intermediate–AdvancedGoogle Analytics (GA4): AdvancedGoogle Search Console: AdvancedGoogle Tag Manager: IntermediateLooker Studio / Data Studio: IntermediateCitation and review management tools (BrightLocal or equivalent): AdvancedThird-party SEO tools (Ahrefs, SEMrush, Screaming Frog): AdvancedProject management tools (Monday.com, Notion, Slack): AdvancedWritten and verbal English communication: ExcellentTeam management and people development: Intermediate–AdvancedHands-On Capability: Genuinely able to execute the work — not someone who has only managed others doing itStrategic Thinking: Sees the bigger picture; connects SEO tactics to client business outcomesLeadership: Develops team members, sets clear expectations, gives direct and useful feedbackTime Management: Can balance execution work with leadership responsibilities without dropping eitherAnalytical Rigor: Uses evidence to drive decisions; not gut feelClient-Facing Communication: Can present to business owners and executives with confidenceHigh Agency: Identifies broken processes and fixes them; proactive rather than reactiveAdaptability: Stays current with rapidly changing search landscapeQuality Standards: Will not let work go out the door that does not meet TCMS quality standardsBenefits401(k)401(k) matchingDental insuranceFlexible scheduleHealth insurancePaid time offVision insuranceWork Location: RemoteCompany OverviewTree Care Marketing Solutions provides website design, digital strategy, content writing, SEO, and digital marketing services. It was founded in 2008, and is headquartered in Tucson, Arizona, USA, with a workforce of 2-10 employees. Its website is https://treecaremarketingsolutions.com.