[Remote] SEO Director

Note: The job is a remote job and is open to candidates in USA. Domaine is the world's largest independent Shopify design and development partner, dedicated to creating and growing beloved brands. They are seeking an experienced SEO Director to lead their SEO practice for a portfolio of ecommerce brands, focusing on strategy, execution, and team building while staying ahead of industry trends.ResponsibilitiesOwn SEO/GEO strategy across a portfolio of ecommerce brand clients — retainers, site migrations, and ad hoc project workUnderstand each client's competitive landscape and build strategies spanning technical, on-site, and off-site SEOTranslate strategy into a clear, actionable roadmap; prioritize and sequence work across a cross-functional teamConduct technical SEO audits, diagnose issues, and define remediation specs for engineering to executeSet content strategy and topic direction; collaborate with client brand teams on editorial planning and review content before publicationLead AI Search and GEO strategy: LLM visibility, cited page tracking, LLMS.txt, and conversational content frameworksBuild trust with clients through clear, confident communication — translating complex SEO thinking into language that drives alignmentPlan and lead regular client calls and monthly reporting presentations, tracking KPIs and progress against strategic goalsMonitor performance proactively and surface insights before clients ask — own GSC, KPI dashboards, and AI Search visibility trackingOversee SEO for site migrations: URL mapping, redirect logic, metadata specs, schema and robots/sitemap guidance, and post-launch QADefine and evolve Domaine's SEO and GEO service offering as the space changesBuild cross-functional relationships across engineering, design, strategy, UX and client servicesImprove ways of working, best practices, templates, and reporting methodologies that scaleHire and grow a team capable of supporting an expanding book of SEO workSupport the sales team through audits, proposals, scoping, and pricing conversationsEducate the broader Domaine team on SEO/GEO to strengthen sales cycles and project deliveryStay ahead of the curve on SEO, GEO, AI Search, and agentic search developmentsExperiment with new approaches and bring fresh thinking to a rapidly evolving spaceChampion innovation internally — push the practice forward and help define what next-generation SEO looks like at DomaineOwn SEO strategy for domaineworldwide.com: pillar keyword coverage, performance monitoring, and authority-buildingSkillsProven SEO expertise with demonstrable results across ecommerce brandsStrong technical SEO foundation: auditing, diagnosing, and speccing fixes — even when you're not the one implementing themNatural ability to juggle priorities and stay proactive across multiple client accountsExperience collaborating cross-functionally — with engineering, content, design, and sales teamsProficiency with GSC, SEMrush, Google Analytics, and SEO crawling toolsDesire to build and grow — excited by the prospect of hiring and scaling a team and practiceExperience in a digital agency or multi-client environmentHands-on Shopify experience (platform knowledge a significant plus)Familiarity with AI Search / GEO strategies and LLM visibility monitoringExperience directing content strategy without owning content productionBackground in business development: audits, proposals, and pricingExperience hiring or managing junior SEO team membersBenefitsCompetitive healthcare with dental & visionRetirement savings plan with employer matchingGenerous PTO policy with paid end-of-year closureFlexible working scheduleRemote-first cultureHome office stipendApple gearContinued education and personal development opportunitiesCompany OverviewDomaine is a commerce expert dedicated to creating, building, and growing brands through strategy, creative, and marketing services. It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://domaineworldwide.com/.