[Remote] SEO Copywriter

Note: The job is a remote job and is open to candidates in USA. Comfrt is a rapidly growing direct-to-consumer brand focused on mental wellness and inclusivity. They are seeking an SEO Copywriter to enhance their organic presence through SEO-optimized content across various platforms, collaborating with cross-functional teams to ensure brand voice consistency and performance optimization.ResponsibilitiesWrite SEO-optimized blog content targeting non-branded search and building topical authority across core content categoriesLead and support research and discovery projects to identify emerging keyword opportunities, shifting search intent, and untapped content territoriesCraft content structured for AI answer visibility — Google AI Overviews, Perplexity, ChatGPT, and similar — applying AEO and GEO best practicesDevelop and optimize title tags, meta descriptions, H-tag structures, and on-page copy across the siteSupport internal linking strategy through intentional content architecture in every piece you writeRefresh and re-optimize existing content based on performance data and evolving search intentConduct routine content audits to identify optimization opportunities, content gaps, and pages in need of refresh or consolidationWrite product descriptions, collection page copy, and category-level editorial copy for comfrt.comWrite and optimize granular on-site copy elements including meta descriptions, title tags, alt text, and custom metafields to support both SEO and accessibilityDevelop SEO-optimized product listings for Amazon, TikTok Shop, and other retail partners — adapting copy to platform-specific constraints and search behaviorWrite compelling, keyword-informed copy for new product launches, seasonal campaigns, and collection dropsCollaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performanceAdapt and localize copy for international markets, ensuring regional relevance while maintaining brand voice consistencyPartner with the paid team to write ad copy, landing page copy, or blog content used in paid campaignsContribute to the Comfrt brand voice and cross-channel messaging framework, ensuring consistency from search to social to siteWork with the email and retention team when copy needs to pull from or align with organic contentPartner with the social team to ensure organic content and on-site copy are telling a consistent story across channelsCollaborate with fellow copywriters across the team to align on voice execution, maintain consistency, and pressure-test copy before it goes liveSupport external partnerships and creator relationships where SEO copy or content briefs are needed, managing day-to-day communication with outside collaboratorsTrack and report on content performance using core SEO KPIs and use those insights to inform ongoing copy decisionsUse search tools (e.g., Ahrefs, Google Search Console, Profound) to inform content strategy and measure resultsConduct routine content audits to identify optimization opportunities, gaps, and consolidation needsOperate within an organized brief-to-publish workflow and meet deadlines consistentlyContribute to content briefs, editorial calendars, and content planning when neededSkills2–3 years of copywriting experience with a strong SEO focus — blog posts, landing pages, product descriptions, and category pages2–3 years writing ecommerce copy (PDPs, collection pages, product launches), ideally in a DTC or lifestyle apparel contextSolid understanding of AEO/GEO and the evolving search landscape — you know how to write for AI-generated answer visibility, not just traditional blue-link rankingsKeeps a pulse on how search is evolving — algorithm updates, AI Overviews, platform shifts — and adapts their approach without being askedComfortable writing across channels: DTC site, Amazon, TikTok Shop, YouTube, and/or retail partnersExposure to or curiosity about writing for multiple regions or international markets — experience localizing copy for different audiences is a plusStrong editorial instincts — you know the balance between copy that reads well and copy that performsAbility to absorb and consistently apply our brand voice without sounding like every other brands on the internetComfortable working across large product catalogs and seasonal merchandising cyclesDetail-oriented with strong prioritization instincts — you don't lose quality under deadline pressureTeam-oriented and receptive to feedback, with the confidence to advocate for the right callExperience with Shopify and paid copy experience (Meta, Google, TikTok) are a plusPassion for apparel, fashion, or consumer brands is a plusExperience with Shopify and paid copy experience (Meta, Google, TikTok) are a plusPassion for apparel, fashion, or consumer brands is a plusBenefitsGenerous paid time offCompany-covered health insurance5% 401k matchDiscounts on all Comfrt productsFlexibility and collaborative support of a fully remote environmentCompany OverviewComfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing. It was founded in 2022, and is headquartered in Miami, Florida, USA, with a workforce of 51-200 employees. Its website is https://comfrt.com.