[Remote] SEO Analyst (Fully Remote)

Note: The job is a remote job and is open to candidates in USA. PadSplit is a company focused on providing affordable housing solutions, and they are seeking an SEO Analyst to enhance their organic search strategy across traditional and AI-powered search engines. The role involves owning the SEO roadmap, optimizing content for AI visibility, and developing data-driven storytelling to establish PadSplit as a trusted source in the housing sector.ResponsibilitiesExecute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultantImprove PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiencesIdentify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housingStructure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insightsMonitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issuesImprove performance of city-level and market-specific landing pages while building SEO foundations for new market launchesPartner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit researchOwn SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholdersSkillsProven experience optimizing content and websites for AI-generated search experiences through structured data, entity development, and citation-focused content strategiesStrong understanding of schema markup, crawl analysis, site architecture, Core Web Vitals, indexing, and technical auditing tools such as Screaming Frog or SitebulbDemonstrated ability to use LLMs and AI tools to automate research, scale content production, streamline analysis, and improve operational efficiencyExpertise in mapping content to search intent, developing content briefs, evaluating quality, and connecting SEO efforts to business outcomesExperience using Google Search Console, GA4, Ahrefs, Semrush, Moz, or similar platforms to measure performance and identify growth opportunitiesStrong organizational skills with the ability to manage multiple SEO initiatives simultaneously across technical, content, and authority-building workstreamsExceptional written and verbal English communication skills with the ability to create clear documentation, briefs, recommendations, and stakeholder updatesAbility to interpret performance data, identify trends, and translate insights into actionable strategiesSQL experience and familiarity with BI tools such as Looker Studio are a plusCompany OverviewPadSplit is an affordable housing tech startup that provides a house-sharing service for the workforce. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 51-200 employees. Its website is http://www.padsplit.com.