[Remote] Senior Website & Digital Marketing Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. Availity is a healthcare technology company focused on delivering revenue cycle and business solutions for healthcare professionals. They are seeking a Senior Website & Digital Marketing Manager to lead the evolution of their website and digital presence, focusing on digital experience strategy, AI-driven discoverability, and UX-led modernization within a B2B SaaS environment.ResponsibilitiesExecuting and leading website and digital experience strategy to support pipeline and revenue growth through website performanceDriving forward the modernization roadmap, including platform evaluation beyond WordPressChampioning AI-driven and next-generation digital strategiesServing as internal web and digital thought partnerLead UX and design transformation initiativesImprove user journeys, information architecture, and usabilityElevate visual design and simplify complex conceptsOwn WordPress website management and executionOptimize performance, speed, and engagementDesign within WordPress (light coding preferred)Lead SEO strategy and executionDrive AEO and LLM optimizationStructure content for AI-driven discoveryExecute CRO strategiesImplement personalization strategiesAlign with demand generation effortsAlign website with paid digital and campaignsSupport landing page optimizationSupport limited eCommerce initiativesLead social media and advocacy strategiesTrack digital KPIs and performanceConnect website performance metrics to pipeline and ROISupport Marketing technology integrations (e.g., Salesforce, Pardot)Follow security and compliance best practicesManage agencies and vendorsCollaborate cross-functionally and manage stakeholdersSkillsStrong website and digital expertise, with the ability to own and lead a website end-to-end, including performance, user experience, and modernization efforts. A minimum of 8 years of experience is idealExperience supporting B2B in a SaaS environmentDigitally and web-savvy, with a solid understanding of how websites drive business outcomes, including buyer experience, searchability, and performance optimizationBusiness acumen, you can understand our business model and translate business needs into effective digital strategiesStrong cross-functional leadership and influencing skillsForward-thinking skills, you can identify opportunities, define improvements, and drive change without waiting for directionAnalytics proficiency, including experience interpreting data (e.g., Google Analytics) and using insights to guide decisions and optimize performanceExperience managing vendors and agencies, including scoping work, evaluating partners, and ensuring delivery against business goalsFamiliarity with current CMS platforms (especially WordPress) and the ability to manage the existing site while evaluating future platform decisionsExposure to emerging digital trends, particularly AI/LLMs, agentic search, and evolving buyer behaviorsUX and website modernization experienceSEO, CRO, AEO, LLM optimization knowledgeSubmitting a portfolio is required. Candidates without a portfolio will not be consideredFamiliarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) to support broader digital ecosystem connectivityExperience with additional web tools and platforms (e.g., Webflow or other CMS options), as well as third-party tools like Ceros or similar design/interactive platformsBasic development or coding familiarity, with the ability to understand and work with code, even if not a full-time developerExperience with or exposure to e-commerce capabilities, particularly as the business evolves toward subscription or digital product offeringsModern CMS/DXP evaluation experienceUnderstanding of video and multimedia application within web experiences, which can enhance engagement and user experiencePrior healthcare industry experience, although not required, may help with ramp-upPaid digital and social media experienceBenefitsAvaility is a certified "Great Place to Work"! Culture is important to us and there are many ways for you to make your mark here!We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office.Availity is a culture of continuous learning. We have many resources and experts in our tech stack, our industry and your function that can help get you there too!We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.Interested in furthering your education? We offer education reimbursement!Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.Want to work for an organization that gives back to the community? You're at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.Company OverviewAvaility offers a free access to real-time information and instant responses for healthcare professionals. It was founded in 2001, and is headquartered in Jacksonville, Florida, USA, with a workforce of 1001-5000 employees. Its website is http://www.availity.com.